Marketing communications / Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh.

By:

Pelsmacker, Patrick de, 1957-

Contributor(s):

Material type: Text

TextPublication details: Harlow : Financial Times Prentice Hall, 2004.Edition: 2nd edDescription: 504 p. : ill. ; 25 cmISBN:

9780273685005 (pbk.) :
0273685007

Subject(s):

DDC classification:

658.802 PEL

LOC classification:

HF5415.123

Summary: Marketing communications has an overwhelming impact on both society and business. This text offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications practice in a European context.

Holdings ( 1 )
Title notes ( 3 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Short Loan	TUS: Midlands, Main Library Athlone General Lending	658.802 DEP (Browse shelf(Opens below))	1	Available		127890

Previous ed.: 2001.

Includes bibliographical references and index.

Marketing communications has an overwhelming impact on both society and business. This text offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications practice in a European context.