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Managing and marketing technology / David Ford and Michael Saren.

By: Contributor(s): Material type: TextTextPublication details: London : Thomson Learning, 2001.Edition: [2nd] edDescription: xv, 230p. : ill. ; 25 cmISBN:
  • 9781861525949 (pbk.) :
  • 186152594X
Other title:
  • Technology strategy for business [Other title]
Subject(s): DDC classification:
  • 658.4062 FOR
LOC classification:
  • HF5415.13 .F67 2001
Contents:
1.The technology problem -- 2.What do companies do about technology -- 3.First steps in technology strategy -- 4.The technology audit as a basis for technology strategy -- 5.Technology acquisition: opportunities and threats -- 6.The technology acquisition task -- 7.Technology exploitation: problems and analysis -- 8.The technology exploitation task -- 9.The special case of external exploitation -- 10.The management of technology -- 11.Identifying and evaluating the options for technology strategy in specific situations.
Summary: Managing and Marketing Technology provides managers and students with a valuable insight into the relationship between technology, product development, marketing and management.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.4062 FOR (Browse shelf(Opens below)) 1 Available 00210905
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.4062 FOR (Browse shelf(Opens below)) 1 Available 121116

Previous ed.: published as Technology strategy for business. 1996.

Includes bibliographical references and index.

1.The technology problem -- 2.What do companies do about technology -- 3.First steps in technology strategy -- 4.The technology audit as a basis for technology strategy -- 5.Technology acquisition: opportunities and threats -- 6.The technology acquisition task -- 7.Technology exploitation: problems and analysis -- 8.The technology exploitation task -- 9.The special case of external exploitation -- 10.The management of technology -- 11.Identifying and evaluating the options for technology strategy in specific situations.

Managing and Marketing Technology provides managers and students with a valuable insight into the relationship between technology, product development, marketing and management.

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