Managing and marketing technology / David Ford and Michael Saren.
Material type: TextPublication details: London : Thomson Learning, 2001.Edition: [2nd] edDescription: xv, 230p. : ill. ; 25 cmISBN:- 9781861525949 (pbk.) :
- 186152594X
- Technology strategy for business [Other title]
- 658.4062 FOR
- HF5415.13 .F67 2001
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.4062 FOR (Browse shelf(Opens below)) | 1 | Available | 00210905 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.4062 FOR (Browse shelf(Opens below)) | 1 | Available | 121116 |
Previous ed.: published as Technology strategy for business. 1996.
Includes bibliographical references and index.
1.The technology problem -- 2.What do companies do about technology -- 3.First steps in technology strategy -- 4.The technology audit as a basis for technology strategy -- 5.Technology acquisition: opportunities and threats -- 6.The technology acquisition task -- 7.Technology exploitation: problems and analysis -- 8.The technology exploitation task -- 9.The special case of external exploitation -- 10.The management of technology -- 11.Identifying and evaluating the options for technology strategy in specific situations.
Managing and Marketing Technology provides managers and students with a valuable insight into the relationship between technology, product development, marketing and management.