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Business organization / R.J. Williamson. by
Material type: Text Text
Publication details: London : Published on behalf of the Institute of Marketing and the CAM Foundation [by] Heinemann, 1981
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658 WIL.
The fundamentals and practice of marketing / John Wilmshurst. by
Edition: 2nd ed.
Material type: Text Text
Publication details: London : Heinemann on behalf of the Institute of Marketing and the CAM Foundation, 1984
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8 WIL.
Marketing plans : how to prepare them, how to use them / Malcolm H. B. McDonald. by Series: The marketing series. Professional development | Marketing series (London, England). Professional development
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Oxford : Butterworth-Heinemann, 1995
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.802 MCD.
Internal marketing : the tools and concepts for change / Pervaiz K. Ahmed and Mohammed Rafiq. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Oxford : Butterworth-Heinemann, 2002
Other title:
  • Tools and concepts for customer-focused management
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.802 AHM, ...
From brand vision to brand evaluation : strategically building and sustaining brands / Leslie de Chernatony. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Oxford : Butterworth-Heinemann, 2001
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.827 DEC, ...
Successful marketing communications : a practical guide to planning and implementation / Cathy Ace. by Series: The Chartered Institute of Marketing/Butterworth-Heinemann marketing series. Student
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Routledge, 2001
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.802 ACE.
The fundamentals of advertising / John Wilmshurst. by
Material type: Text Text
Publication details: London : Published on behalf of the Institute of Marketing and the CAM Foundation, 1985
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 659.1 WIL.
Direct marketing in practice / Brian Thomas and Matthew Housden. by Series: Chartered Institute of Marketing/Butterworth-Heinemann marketing series
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Oxford : Butterworth-Heinemann, 2002
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8 THO.
Strategic marketing management : planning, implementation, and control / Richard M.S. Wilson and Colin Gilligan with David J. Pearson. by Series: Marketing series (London, England)
Material type: Text Text
Publication details: Butterworth-Heinemann published in association with the Chartered Institute of Marketing, 1992
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.802 WIL.
Fashion marketing : contemporary issues / edited by Tony Hines and Margaret Bruce. by Series: Chartered Institute of Marketing/Butterworth-Heinemann marketing series
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Oxford : Butterworth-Heinemann, 2001
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 391.00688 HIN.
Behavioural aspects of marketing / Keith C. Williams. by Series: The marketing series
Material type: Text Text; Format: print
Publication details: Oxford: Butterworth-Heinemann, 1981
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.8342 WIL, ...
eMarketing eXcellence / P.R. Smith and Dave Chaffey. by Series: Emarketing essentials | e-marketing essentials
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Oxford : Butterworth-Heinemann, 2005
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8002854678 SMI.
Strategic marketing : planning and control / Graeme Drummond, John Ensor. by Series: Marketing series (London, England). Student
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Oxford : Butterworth-Heinemann, 2001
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.802 DRU.
Strategic marketing : planning and control. by
Edition: 3rd ed. / Graeme Drummond, John Ensor, Ruth Ashford.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Amsterdam ; London : Butterworth-Heinemann, 2008
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.802 DRU.
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