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E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, Mass. ; London : Addison-Wesley, 2004
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.872 LAU.
Managing and marketing technology / David Ford and Michael Saren. by
Edition: [2nd] ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Thomson Learning, 2001
Other title:
  • Technology strategy for business
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.4062 FOR, ...
Marketing communications / Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Financial Times Prentice Hall, 2004
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.802 DEP.
Strategic market planning : Problems and analytical approches / Derek F. Abell, John S. Hammond. by
Material type: Text Text
Publication details: London : Prentice-Hall International, c1979
Availability: Items available for loan: TUS: Midlands, Main Library (3)Location, call number: Athlone General Lending 658.8 ABE, ...
Affiliate selling : building revenue on the Web / Greg Helmstetter and Pamela Metivier. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York ; Chichester : Wiley, 2000
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.800254678 HEL.
Global marketing management / Peter G.P.Walters. by
Edition: 2nd ed.
Material type: Text Text
Publication details: Allyn and Bacon, c1993
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.84 TOY, ...
Marketing management. by
Edition: 12th ed. / Philip Kotler, Kevin Lane Keller.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2006
Availability: Items available for loan: TUS: Midlands, Main Library (5)Location, call number: Athlone General Lending 658.8 KOT, ...
The hidden persuaders / Vance Packard. by Series: Penguin social sciences | Trinity House collection
Edition: [New ed.].
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Penguin, 1991
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 659.1 PAC.
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. by Series: The McGraw-Hill/Irwin series in marketing
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, [Mass.] ; London : Irwin McGraw-Hill, c2005
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8342 PET.
Brand leadership / David A. Aaker, Erich Joachimsthaler. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Free, 2002
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.827 AAK.
Marketing management and strategy / Peter Doyle. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Prentice Hall, 1998
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8 DOY.
How brands become icons : the principles of cultural branding / Douglas B. Holt. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, Mass. : London : Harvard Business School ; McGraw-Hill [distributor], 2004
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.827 HOL, ...
Customer relationship management : linking people, process, and technology / PricewaterhouseCoopers market and customer management practice. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York ; Chichester : Wiley, 2000
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.812 BRO.
Retail product management : buying and merchandising / Rosemary Varley. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Routledge, 2000
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.87 VAR.
Services marketing management : a strategic perspective. by
Edition: 2nd ed. / Hans Kasper, Piet van Helsdingen, Mark Gabbott.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Chichester : John Wiley, c2006
Availability: Items available for loan: TUS: Midlands, Main Library (5)Location, call number: Athlone General Lending 658.8 KAS, ... Not available: TUS: Midlands, Main Library: Checked out (1).
Marketing logistics / Martin Christopher and Helen Peck. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Oxford : Butterworth-Heinemann, 2003
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8 CHR.
Doing research projects in marketing, management and consumer research / Chris Hackley. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Routledge, 2003
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.0072 HAC.
The financial services marketing handbook : tactics and techniques that produce results / Evelyn Ehrlich and Duke Fanelli. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Princeton, NJ : Bloomberg Press, 2004
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 332.10688 EHR.
Marketing communications : engagements, strategies and practice / Chris Fill. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Financial Times Prentice Hall, 2005
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.802 FIL.
Wally Olins on brand. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Thames & Hudson, 2004
Other title:
  • Brand
Availability: Not available: TUS: Midlands, Main Library: In transit (1).
Best practice cases in branding : lessons from the world's strongest brands / Kevin Lane Keller. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Upper Saddle River, N.J. : Pearson Education, c2003
Other title:
  • Lessons from the world\'s strongest brands
Availability: Not available: TUS: Midlands, Main Library: In transit (1).
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2003
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.827 KEL.
Festive : the art and design of promotional mailing / Scott Witham. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Hove : RotoVision, 2002
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.812 WIT.
Introducing : designs for making a first impression. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English Original language: Undetermined
Publication details: Berlin : Gestalten Verlag, c2005
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 745.4 KLA.
The new marketing : transforming the corporate future / Malcolm McDonald and Hugh Wilson. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Oxford : Butterworth-Heinemann, 2002
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.84 MCD.
The business marketing course : managing in complex networks / David Ford and Steve Ford. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York ; Chichester : Wiley, 2001
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.802 FOR.
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : [Great Britain] Pearson/Prentice Hall, c2004
Availability: Items available for loan: TUS: Midlands, Main Library (3)Location, call number: Athlone General Lending 658.8 LOV, ...
Marketing research. by
Edition: 7th ed. / Carl McDaniel, Jr., Roger Gates.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Hoboken, N.J. : Wiley, c2007
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone CD 658.83 MCD, ...
Problems in marketing. Luiz Moutinho & Charles Chien. by
Edition: New ed. / Luiz Moutinho, Charles S. Chien.
Material type: Text Text; Format: print available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : SAGE, 2004
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.8 MOU, ...
Marketing measurement and analysis / Luiz Moutinho and Graeme D. Hutcheson. by
Material type: Text Text; Format: print available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : SAGE, 2006
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.800151 HUT, ...
The marketing plan / William A. Cohen. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York ; Chichester : Wiley, 2005
Availability: Not available: TUS: Midlands, Main Library: In transit (1).
Lateral marketing : new techniques for finding breakthrough ideas / Philip Kotler, Fernando Trias de Bes. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : Wiley, c2003
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8 KOT.
The brand gym : a programme of six workouts to boost brand and business performance / David Taylor. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Chichester : Wiley, 2002
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.827 TAY.
Strategic Internet Marketing 2.0 / Susan Dann, Stephen Dann. by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Milton, Qld. : Wiley, 2004
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.84 DAN.
Marketing research for managers / Sunny Crouch, Matthew Housden. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Oxford : Butterworth-Heinemann, 2003
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.83 CRO.
Marketing briefs : a revision and study guide / Sally Dibb and Lyndon Simkin. by
Edition: 2nd ed.
Material type: Text Text; Format: print available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: Oxford : Elsevier Butterworth-Heinemann, 2004
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.80076 DIB, ...
The fundamentals and practice of marketing / John Wilmshurst, M.A., F.C.A.M., A.M.B.I.M., Adrian Mackay, B.Sc.(Hons), Dip.M., M.C.I.M., M.B.A. by
Edition: Fourth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Routledge, 2002
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8 WIL.
Creating powerful brands in consumer, service and industrial markets / Leslie De Chernatony and Malcolm McDonald. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Oxford : Elsevier Butterworth-Heinemann, 2003
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.827 DEC, ...
eMarketing eXcellence / P.R. Smith and Dave Chaffey. by Series: Emarketing essentials | e-marketing essentials
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Oxford : Butterworth-Heinemann, 2005
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8002854678 SMI.
Strategy marketing : in the customer driven organization / Frank Bradley. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Chichester : Wiley, 2003
Availability: Items available for loan: TUS: Midlands, Main Library (4)Location, call number: Athlone General Lending 658.8 BRA, ...
Global marketing : a market-responsive approach / Svend Hollensen. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Financial Times Prentice Hall, 2000
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.848 HOL.
Services marketing : integrating customer focus across the firm. by
Edition: 4th ed. / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, [Mass.] ; London : McGraw-Hill, 2006
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.812 ZEI, ...
Marketing in the international environment / Edward W. Cundiff, Marye Tharp Hilger. by
Edition: 2nd ed.
Material type: Text Text
Publication details: Prentice-Hall International, c1988
Availability: Items available for loan: TUS: Midlands, Main Library (4)Location, call number: Athlone General Lending 658.848 CUN, ...
Juicing the orange : how to turn creativity into a powerful business advantage / Pat Fallon and Fred Senn. by Series: HBS Press Book ; 9270
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, Mass. : London : Harvard Business School ; McGraw-Hill [distributor], 2006
Availability: Items available for loan: TUS: Midlands, Main Library (3)Location, call number: Athlone General Lending 658.802 FAL, ...
Databased marketing : managing profitable relationships / V. Kumar. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Hoboken, N.J. : Chichester : Wiley ; John Wiley [distributor], 2004
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8120285574 KUM.
Global marketing. Svend Hollensen. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Hemel Hempstead : Prentice Hall, 1998
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.848 HOL.
The rebel sell : how the counter culture became consumer culture / Joseph Heath and Andrew Potter. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester : Capstone, 2006
Availability: Items available for loan: TUS: Midlands, Main Library (3)Location, call number: Athlone General Lending 306.3 HEA, ...
Cross-cultural business behaviour : marketing, negotiating, sourcing and managing across cultures / Richard R. Gesteland. by
Edition: 3rd ed.
Material type: Text Text; Format: print available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: Copenhagen : Copenhagen Business School, 2002
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (3)Location, call number: Athlone General Lending 395.52 GES, ...
Strategic marketing / David W. Cravens, Nigel F. Piercy. by Series: McGraw-Hill/Irwin series in marketing | McGraw-Hill/Irwin series in marketing
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, [Mass.] ; London : McGraw-Hill, 2006
Availability: Items available for loan: TUS: Midlands, Main Library (3)Location, call number: Athlone General Lending 658.802 CRA, ...
Strategic marketing : planning and control / Graeme Drummond, John Ensor. by Series: Marketing series (London, England). Student
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Oxford : Butterworth-Heinemann, 2001
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.802 DRU.
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