Global marketing. Svend Hollensen.
Material type: TextPublication details: Hemel Hempstead : Prentice Hall, 1998.Description: xxxvi, 604 p., [32] p. of plates : ill.., maps 25 cmISBN:- 9780132610902 (pbk.) :
- 0132610906
- 658.848 HOL
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.848 HOL (Browse shelf(Opens below)) | 1 | Available | 122200 |
Includes bibliographical references and index.
Taking the value chain as its starting point, this volume offers students an introduction to the analytical frameworks suitable for the development and implementation of international marketing programmes.