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Global marketing. Svend Hollensen.

By: Material type: TextTextPublication details: Hemel Hempstead : Prentice Hall, 1998.Description: xxxvi, 604 p., [32] p. of plates : ill.., maps 25 cmISBN:
  • 9780132610902 (pbk.) :
  • 0132610906
Subject(s): DDC classification:
  • 658.848 HOL
Summary: Taking the value chain as its starting point, this volume offers students an introduction to the analytical frameworks suitable for the development and implementation of international marketing programmes.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.848 HOL (Browse shelf(Opens below)) 1 Available 122200

Includes bibliographical references and index.

Taking the value chain as its starting point, this volume offers students an introduction to the analytical frameworks suitable for the development and implementation of international marketing programmes.

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