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Creating powerful brands : the strategic route to success in consumer, industrial and service markets / Leslie de Chernatony and Malcolm H. B. McDonald. by Series: Marketing series (London, England)
Material type: Text Text
Publication details: Butterworth Heinemann, 1992
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.827 DEC.
Marketing plans : how to prepare them, how to use them / Malcolm H. B. McDonald. by Series: The marketing series. Professional development | Marketing series (London, England). Professional development
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Oxford : Butterworth-Heinemann, 1995
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.802 MCD.
Strategic marketing management : planning, implementation, and control / Richard M.S. Wilson and Colin Gilligan with David J. Pearson. by Series: Marketing series (London, England)
Material type: Text Text
Publication details: Butterworth-Heinemann published in association with the Chartered Institute of Marketing, 1992
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.802 WIL.
Strategic marketing : planning and control / Graeme Drummond, John Ensor. by Series: Marketing series (London, England). Student
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Oxford : Butterworth-Heinemann, 2001
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.802 DRU.
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