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Marketing strategy and competitive positioning. by
Edition: 4th ed. / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicoulaud.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Financial Times Prentice Hall, 2008
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.802 HOO, ...
Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati, Ohio : South-Western, c2002
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone CD 658.8 LAM, ...
Consumer behavior / Roger D. Blackwell; Paul W. Miniard; James F. Engel. by
Edition: 10. ed., intern. student ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia: Thomson, South-Western, 2006
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8342 BLA.
International marketing / Philip R. Cateora. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, IL : Irwin, c1990
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.848 CAT.
Retail marketing / Malcolm Sullivan, Dennis Adcock. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Thomson, 2002
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8 ADC.
Understanding marketing / Alan West. by
Material type: Text Text
Publication details: London : Harper & Row, 1987
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8 WES.
The marketing plan. by
Material type: Text Text
Publication details: Kogan Page, 1990
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.802 WES.
The marketing research process. Margaret Crimp. by
Edition: 3rd ed.
Material type: Text Text
Publication details: Prentice Hall, 1990
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.83 CRI.
Marketing : an analytical perspective / Peter Mudie. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Prentice Hall, 1997
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.8 MUD, ...
Marketing communications / Jim Blythe. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Financial Times Management, 2000
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.802 BLY.
Consumer behaviour / Jim Blythe. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Thomson, c2008
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8342 BLY.
Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault. by Series: Irvin series in marketing | Irvin series in marketing
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, IL : Irwin, c1990
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8 MCC.
Marketing : an introduction / Gary Armstrong, Philip Kotler. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Upper Saddle River, N.J. ; London : Prentice Hall, c2002
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone CD 658.8 ARM, ...
Case studies in marketing / edited by Anthony C. Cunningham, James J. Ward and Catherine KilBride. by Series: Irish studies in management
Material type: Text Text
Publication details: Dublin : Oak Tree Press in association with the Graduate School of Business, University College Dublin, c1995
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.8009415 CUN, ...
Consumer behaviour : a European outlook / Leon G. Schiffman. by
Edition: Adapted international ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Financial Times Prentice Hall, 2008
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.8342094 SCH, ...
Retailing : environment & operations / Andrew J. Newman, Peter Cullen. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Thomson Learning, 2002
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.87 NEW.
Cases in marketing management and strategy : Volume 3 / edited by Gerry Mortimer. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Dublin : Marketing Institute, 2000
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.8009415 MOR, ...
Basic marketing research / Gilbert A. Churchill. by Series: The Dryden Press series in marketing
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Fort Worth, Tex. ; London : Dryden, c2001
Other title:
  • Marketing research
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.83 CHU.
Exploring marketing research / William G. Zikmund. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Mason, Ohio : South-Western, 2002
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.83 ZIK.
Cases in international marketing / Jean-Pierre Jeannet ... [et al.]. by
Edition: 2nd ed.
Material type: Text Text
Publication details: Englewood Cliffs, N.J. : London : Prentice Hall ; Prentice-Hall International, 1995
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.848 JEA.
Marketing essentials / Sally Dibb and Lyndon Simkin. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : South-Western Cengage Learning, c2009
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.8 DIB, ...
Marketing research : an aid to decision making / Alan Shao. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati, Ohio : London : South-Western ; International Thomson [distributor], 2001
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.83 SHA.
E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Addison Wesley, c2003
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.84 LAU.
Feedback : direct and interactive marketing / Roger Ortuño Flamerich. by
Material type: Text Text; Format: print
Publication details: Barcelona : Index Book, c2009
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 745 ORT.
Microeconomics for business and marketing : lectures, cases and worked essays / Peter E. Earl. by
Material type: Text Text
Publication details: Aldershot : Elgar, c1995
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 338.5 MOR.
Events management/ Glenn A. J. Bowdin ... [et al]. by
Edition: 3rd ed
Material type: Text Text; Format: print
Publication details: Oxford: Butterworth-Heinemann 2010
Availability: Items available for loan: TUS: Midlands, Main Library (4)Location, call number: Athlone General Lending 394.2068 BOW, ...
Marketing communications : a European perspective / Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Financial Times Prentice Hall, 2010
Availability: Items available for loan: TUS: Midlands, Main Library (4)Location, call number: Athlone General Lending 658.802 DEP, ...
Facebook marketing : designing your next marketing campaign / Justin R. Levy. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Indianapolis, Ind. : Que, c2010
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.872 LEV.
The Facebook era : tapping online social networks to build better products, reach new audiences, and sell more stuff / Clara Shih. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, Mass. : Prentice Hall, c2009
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.872 SHI.
Marketing communications : a brand narrative approach / Micael Dahlén, Fredrik Lange, Terry Smith. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Chichester : Wiley, 2010
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.802 DAH, ...
Global marketing / Warren J. Keegan, Mark C. Green. by
Edition: 6th ed., Global ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, [Mass.] ; London : Pearson, c2011
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.84 KEE.
The stranger's long neck : how to deliver what your customers really want online / Gerry McGovern. by
Material type: Text Text; Format: print available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : A. & C. Black, 2010
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.872 MCG.
Guilt trip : from fear to guilt on the green bandwagon / Alex Hesz and Bambos Neophytou. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Hoboken, N.J. : Chichester : Wiley ; John Wiley [distributor], 2009
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.4083 HES.
Exploring marketing research. by
Edition: 10th ed., International ed. / William G. Zikmund, Barry J. Babin.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: [Mason, Ohio?] : South-Western Cengage Learning, c2010
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.83 ZIK.
Marketing research. / David A. Aaker, V. Kumar, George S. Day. by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Hoboken, N.J. : Chichester : Wiley ; John Wiley [distributor], 2009
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.83 AAK.
Principles of marketing. by
Edition: 13th ed., Global ed. / Philip Kotler, Gary Armstrong.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Upper Saddle River, N.J. ; London : Pearson, c2010
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8 KOT. Not available: TUS: Midlands, Main Library: Checked out (1).
Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens. by
Edition: 5th ed., International ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, [Mass.] ; London : Pearson, c2010
Availability: Items available for loan: TUS: Midlands, Main Library (4)Location, call number: Athlone General Lending 647.940688 KOT, ...
Maximising marketing effectiveness / by Gordon Wills ... [et al.]. by Series: Management decision ; v. 28, no. 2.
Edition: 9th revision.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: [Bradford, England] : MCB University Press, 1990
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8 WIL.
Global marketing. by
Edition: 3rd ed., International ed. / Kate Gillespie, H. David Hennessey.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: [Mason, Ohio] : South-Western Cengage Learning, c2011
Availability: Items available for loan: TUS: Midlands, Main Library (5)Location, call number: Athlone General Lending 658.84 GIL, ...
Essentials of marketing management / by Geoffrey Lancaster, Lester Massingham. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Routledge, 2010
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8 LAN.
Marketing : an introduction for students in Ireland / by Donal Rogan. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Dublin : Gill & Macmillan, 2011
Availability: Items available for loan: TUS: Midlands, Main Library (3)Location, call number: Athlone General Lending 658.8 ROG, ... Not available: TUS: Midlands, Main Library: Checked out (1).
MKTG 4 / Lamb, Hair, McDaniel. by
Edition: Student ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Mason, Ohio : South-Western, c2011
Other title:
  • MKTG
  • Marketing 4
  • Marketing
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8 LAM.
Marketing management / Philip Kotler ... [et al.]. by Series: Pearson one
Edition: [European ed.].
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Pearson Prentice Hall, 2009
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8 KOT.
The Financial Times marketing casebook / Levela Rickard and Kit Jackson. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Financial Times Prentice Hall, 2000
Other title:
  • Marketing casebook
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8 RIC.
Quick win digital marketing : answers to your top 100 digital marketing questions / Annmarie Hanlon & Joanna Akins. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cork : Oak Tree Press, c2009
Availability: Items available for loan: TUS: Midlands, Main Library (3)Location, call number: Athlone General Lending 658.84 HAN, ...
Marketing management. by
Edition: 14th ed., Global ed. / Philip Kotler, Kevin Lane Keller.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, [Mass.] ; London : Pearson, c2012
Availability: Items available for loan: TUS: Midlands, Main Library (3)Location, call number: Athlone General Lending 658.8 KOT, ...
The third screen : marketing to your customers in a world gone mobile / Chuck Martin. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Nicholas Brealey, 2011
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.872 MAR, ...
Creating the customer-driven academic library / Jeannette Woodward. by
Material type: Text Text; Format: print available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: Chicago, Ill. : London : American Library Association ; Eurospan [distributor], 2009
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 027.70973 WOO, ...
The library marketing toolkit / Ned Potter. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Facet, 2012
Other title:
  • Library marketing tool kit
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 021.7 POT.
The 22 immutable laws of branding / Al Ries and Laura Ries. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : [Profile], [2004]
Other title:
  • Twenty-two immutable laws of branding
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.827 RIE, ...
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