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Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by Series: The Irwin series in marketing | The Irwin series in marketing
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : Irwin, c1996
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.8 PER, ...
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Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault. by Series: Irvin series in marketing | Irvin series in marketing
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, IL : Irwin, c1990
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8 MCC.
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