MKTG 4 / Lamb, Hair, McDaniel.
Material type: TextPublication details: Mason, Ohio : South-Western, c2011.Edition: Student edDescription: 358 p. : col. ill. ; 28 cm. + 1 Internet access card + 24 review cardsISBN:- 9780538468244 (pbk.) :
- 9780538468756 (pbk.) :
- 9780538468244
- MKTG
- Marketing 4
- Marketing
- 658.8 LAM
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 LAM (Browse shelf(Opens below)) | 1 | Available | 00214444 |
Review cards perf-bound in.
Includes bibliographical references and index.
Part i.The world of marketing -- 1.An overview of marketing -- 2.Strategic planning for competitive advantage -- 3.Ethics and social responsibility -- 4.The marketing environment -- 5.Developing a global vision -- Part 2.Analyzing marketing opportunities -- 6.Consumer decision making -- 7.Business marketing -- 8.Segmenting and targeting markets -- 9.Decision support systmes and marketing research -- Part 3.Product decisions -- 10.Product concepts -- 11.Developing and managing products -- 12.Services and nonprofit organization marketing -- Partg 4.Distribution decisions -- 13.Marketing channels -- 14.Supply chain management -- 15.Retailing -- Part 5.Promotion and communication strategies -- 16.Integrated marketing communications -- 17.Advertising and public relations -- 18.Sales promotin and personal selling -- Part 6.Pricing decisions -- 19.Pricing concepts -- 20.Setting the right price -- Part 7.Technology-driven marketing -- 21.Customer relationship management (CRM).