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MKTG 4 / Lamb, Hair, McDaniel.

By: Contributor(s): Material type: TextTextPublication details: Mason, Ohio : South-Western, c2011.Edition: Student edDescription: 358 p. : col. ill. ; 28 cm. + 1 Internet access card + 24 review cardsISBN:
  • 9780538468244 (pbk.) :
  • 9780538468756 (pbk.) :
  • 9780538468244
Other title:
  • MKTG
  • Marketing 4
  • Marketing
Subject(s): DDC classification:
  • 658.8 LAM
Contents:
Part i.The world of marketing -- 1.An overview of marketing -- 2.Strategic planning for competitive advantage -- 3.Ethics and social responsibility -- 4.The marketing environment -- 5.Developing a global vision -- Part 2.Analyzing marketing opportunities -- 6.Consumer decision making -- 7.Business marketing -- 8.Segmenting and targeting markets -- 9.Decision support systmes and marketing research -- Part 3.Product decisions -- 10.Product concepts -- 11.Developing and managing products -- 12.Services and nonprofit organization marketing -- Partg 4.Distribution decisions -- 13.Marketing channels -- 14.Supply chain management -- 15.Retailing -- Part 5.Promotion and communication strategies -- 16.Integrated marketing communications -- 17.Advertising and public relations -- 18.Sales promotin and personal selling -- Part 6.Pricing decisions -- 19.Pricing concepts -- 20.Setting the right price -- Part 7.Technology-driven marketing -- 21.Customer relationship management (CRM).
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.8 LAM (Browse shelf(Opens below)) 1 Available 00214444

Review cards perf-bound in.

Includes bibliographical references and index.

Part i.The world of marketing -- 1.An overview of marketing -- 2.Strategic planning for competitive advantage -- 3.Ethics and social responsibility -- 4.The marketing environment -- 5.Developing a global vision -- Part 2.Analyzing marketing opportunities -- 6.Consumer decision making -- 7.Business marketing -- 8.Segmenting and targeting markets -- 9.Decision support systmes and marketing research -- Part 3.Product decisions -- 10.Product concepts -- 11.Developing and managing products -- 12.Services and nonprofit organization marketing -- Partg 4.Distribution decisions -- 13.Marketing channels -- 14.Supply chain management -- 15.Retailing -- Part 5.Promotion and communication strategies -- 16.Integrated marketing communications -- 17.Advertising and public relations -- 18.Sales promotin and personal selling -- Part 6.Pricing decisions -- 19.Pricing concepts -- 20.Setting the right price -- Part 7.Technology-driven marketing -- 21.Customer relationship management (CRM).

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