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Global marketing.

By: Contributor(s): Material type: TextTextPublication details: [Mason, Ohio] : South-Western Cengage Learning, c2011.Edition: 3rd ed., International ed. / Kate Gillespie, H. David HennesseyDescription: xxiv, 582 p. : col. ill, col. maps ; 26 cmISBN:
  • 9780538473392 (pbk.) :
  • 9780538473392 (Paper)
Subject(s): DDC classification:
  • 658.84 GIL
Contents:
1.Introduction to global marketing -- Part 1.Understanding the global marketing environment -- 2.The global economy -- 3.Cultural and social forces -- 4.Political and regulatory climate -- Part 2.Analyzing global opportunities -- 5.Global markets -- 6.Global competitors -- 7.Global marketing research -- Part 3.Developing global participation strategies -- 8.Global market participation -- 9.Global market entry strategies -- Part 4.Designing global marketing programs -- 10.Global product strategies -- 11.Global strategies for services, brands and social marketing -- 12.Pricing for internation and global markets -- 13.Managing global distribution channels -- 14.Global promotion strategies -- 15.Managing global advertising -- Part 5.Managing the global marketing effort -- 16.Organizing for global marketing.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Short Loan TUS: Midlands, Main Library Athlone General Lending 658.84 GIL (Browse shelf(Opens below)) 1 Available 222769
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.84 GIL (Browse shelf(Opens below)) 1 Available 00213731
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.84 GIL (Browse shelf(Opens below)) 1 Available 00213727
Short Loan TUS: Midlands, Main Library Athlone General Lending 658.84 GIL (Browse shelf(Opens below)) 1 Available 00213728
Short Loan TUS: Midlands, Main Library Athlone General Lending 658.84 GIL (Browse shelf(Opens below)) 1 Available 00213730

Previous ed.: Boston, Mass.: Houghton Mifflin, 2007.

Includes bibliographical references and index.

1.Introduction to global marketing -- Part 1.Understanding the global marketing environment -- 2.The global economy -- 3.Cultural and social forces -- 4.Political and regulatory climate -- Part 2.Analyzing global opportunities -- 5.Global markets -- 6.Global competitors -- 7.Global marketing research -- Part 3.Developing global participation strategies -- 8.Global market participation -- 9.Global market entry strategies -- Part 4.Designing global marketing programs -- 10.Global product strategies -- 11.Global strategies for services, brands and social marketing -- 12.Pricing for internation and global markets -- 13.Managing global distribution channels -- 14.Global promotion strategies -- 15.Managing global advertising -- Part 5.Managing the global marketing effort -- 16.Organizing for global marketing.

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