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Marketing : an analytical perspective / Peter Mudie.

By: Material type: TextTextPublication details: London : Prentice Hall, 1997.Description: xii, 368p. : ill., facsims. ; 24 cmISBN:
  • 9780133577570 (pbk.) :
  • 0133577570
Subject(s): DDC classification:
  • 658.8 MUD
Contents:
1.Customer focus -- 2.Market analysis -- 3.Financial aspects of marketing -- 4.Quality and design -- 5.Pricing -- 6.Communication -- 7.Customer service -- 8.Retailing -- 9.Data presentation -- 10.Legal regulation.
Summary: The book takes an operational approach, focusing on practical aspects of marketing such as analysing a market, evaluating a direct market campaign or sales force performance. The book sets out to bring these concepts alive in practical formats.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.8 MUD (Browse shelf(Opens below)) 1 Available 00210834
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.8 MUD (Browse shelf(Opens below)) 1 Available 00210825

Includes bibliographical references and index.

1.Customer focus -- 2.Market analysis -- 3.Financial aspects of marketing -- 4.Quality and design -- 5.Pricing -- 6.Communication -- 7.Customer service -- 8.Retailing -- 9.Data presentation -- 10.Legal regulation.

The book takes an operational approach, focusing on practical aspects of marketing such as analysing a market, evaluating a direct market campaign or sales force performance. The book sets out to bring these concepts alive in practical formats.

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