Marketing : an analytical perspective / Peter Mudie.
Material type: TextPublication details: London : Prentice Hall, 1997.Description: xii, 368p. : ill., facsims. ; 24 cmISBN:- 9780133577570 (pbk.) :
- 0133577570
- 658.8 MUD
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 MUD (Browse shelf(Opens below)) | 1 | Available | 00210834 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 MUD (Browse shelf(Opens below)) | 1 | Available | 00210825 |
Includes bibliographical references and index.
1.Customer focus -- 2.Market analysis -- 3.Financial aspects of marketing -- 4.Quality and design -- 5.Pricing -- 6.Communication -- 7.Customer service -- 8.Retailing -- 9.Data presentation -- 10.Legal regulation.
The book takes an operational approach, focusing on practical aspects of marketing such as analysing a market, evaluating a direct market campaign or sales force performance. The book sets out to bring these concepts alive in practical formats.