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Marketing communications / Jim Blythe.

By: Material type: TextTextPublication details: Harlow : Financial Times Management, 2000.Description: xi, 252p. : ill. ; 25 cmISBN:
  • 9780273639602 (pbk.) :
  • 0273639609
Subject(s): DDC classification:
  • 658.802 BLY
LOC classification:
  • HF5415.123 .B59 2000
Contents:
1.Theories of communication -- 2.The communications mix -- 3.Print media advertising -- 4.Active media, TV, radio and cinema -- 5.Outdoor advertising -- 6.Public relations and corporate image -- 7.Branding, packing and merchandising -- 8.Managing exhibitions and trade events -- 9.Direct and database marketing -- 11.Sales promotion -- 11.Personal aselling and sales management -- 12.The future of marketing communications.
Summary: This text will provide students with a concise overview of the techniques, supporting theories and strategic and tactical decision-making processes involved in marketing communications.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.802 BLY (Browse shelf(Opens below)) 1 Available 00210822

Includes bibliographical references and index.

1.Theories of communication -- 2.The communications mix -- 3.Print media advertising -- 4.Active media, TV, radio and cinema -- 5.Outdoor advertising -- 6.Public relations and corporate image -- 7.Branding, packing and merchandising -- 8.Managing exhibitions and trade events -- 9.Direct and database marketing -- 11.Sales promotion -- 11.Personal aselling and sales management -- 12.The future of marketing communications.

This text will provide students with a concise overview of the techniques, supporting theories and strategic and tactical decision-making processes involved in marketing communications.

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