Marketing communications / Jim Blythe.
Material type: TextPublication details: Harlow : Financial Times Management, 2000.Description: xi, 252p. : ill. ; 25 cmISBN:- 9780273639602 (pbk.) :
- 0273639609
- 658.802 BLY
- HF5415.123 .B59 2000
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.802 BLY (Browse shelf(Opens below)) | 1 | Available | 00210822 |
Includes bibliographical references and index.
1.Theories of communication -- 2.The communications mix -- 3.Print media advertising -- 4.Active media, TV, radio and cinema -- 5.Outdoor advertising -- 6.Public relations and corporate image -- 7.Branding, packing and merchandising -- 8.Managing exhibitions and trade events -- 9.Direct and database marketing -- 11.Sales promotion -- 11.Personal aselling and sales management -- 12.The future of marketing communications.
This text will provide students with a concise overview of the techniques, supporting theories and strategic and tactical decision-making processes involved in marketing communications.