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The stranger's long neck : how to deliver what your customers really want online / Gerry McGovern.

By: Contributor(s): Material type: TextTextPublication details: London : A. & C. Black, 2010.Description: 218 p. : ill. ; 24 cmISBN:
  • 9781408114421 (pbk.) :
Subject(s): Genre/Form: DDC classification:
  • 658.872 MCG
LOC classification:
  • HF5415.1265
Summary: Every website has a 'long neck' - a small set of tasks that are very important to your customers. If these tasks aren't easy & fast to complete, your customers will go elsewhere. In this book, expert Gerry McGovern offers tried & tested tips to make your website the commercial asset it really should be.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.872 MCG (Browse shelf(Opens below)) 1 Available 00213141

Includes bibliographical references and index.

Every website has a 'long neck' - a small set of tasks that are very important to your customers. If these tasks aren't easy & fast to complete, your customers will go elsewhere. In this book, expert Gerry McGovern offers tried & tested tips to make your website the commercial asset it really should be.

Electronic reproduction. Palo Alto, Calif. ebrary 2010 Available via World Wide Web Access may be limited to ebrary affiliated libraries

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