Retail marketing / Malcolm Sullivan, Dennis Adcock.
Material type: TextPublication details: London : Thomson, 2002.Description: x, 350 p., [8] p. of plates : ill. (chiefly col.), plans ; 25 cmISBN:- 9781861526021 (pbk.) :
- 1861526024
- 658.8 ADC
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 ADC (Browse shelf(Opens below)) | 1 | Available | 00210877 |
Includes bibliographical references and index.
An introduction to retail marketing -- Marketing and the retail environment in the twenty-first century -- Shopping behaviour -- Key marketing factors in retailing -- Retail location -- Retail image, positioning and reputation -- Store design -- The retail assortment -- Retail pricing -- Retail promotion -- Customer service as satisfaction and as competitive advantage in retaling -- Customer loyalty and related issues -- Customer care and handling complaints -- Retail demand management -- Strategic aspects of retailing -- Online retail marketing.