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Cases in marketing management and strategy : Volume 3 / edited by Gerry Mortimer.

Contributor(s): Material type: TextTextPublication details: Dublin : Marketing Institute, 2000.Description: xiv, 182p. ; ill. ; 24cmISBN:
  • 0952907658
Subject(s): DDC classification:
  • 658.8009415 MOR
Contents:
Betting on bananas. Don O'Sullivan -- Mitsubihi Ireland: the launch of Black Diamond. John Fahy -- Who cares wins: the students' 10k walk for the Chernobyl Children's Project. Joe McGrath -- Newbridge Silverware. Donal Rogan -- Glenisk: a growth strategy for an organic food company. Patricia Medcalf and Ethna O'Connor -- Galway Bay Health Farm - Spa and Relaxation Centre. Barra O Cinneide and Ann M. Torres -- Container Plastics Limited. Kate Stewart -- Telecom Eireann Flotaton 1999. Barry McIntyre -- Focusing on logistics to improve customer service - the case of transnational optical. Mary Wilcox -- Kylemore Abbey: a branding challenge. Ann M. Torres -- Iontas. Com: marketing a software product. Gerry Mortimer -- Forest Produce Limited. Gerry Mortimer -- Forest Produce Limited. Gerry Mortimer -- Stuart Crystal. Gerry Mortimer.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.8009415 MOR (Browse shelf(Opens below)) 1 Available 00210915
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.8009415 MOR (Browse shelf(Opens below)) 1 Available 00210884

Betting on bananas. Don O'Sullivan -- Mitsubihi Ireland: the launch of Black Diamond. John Fahy -- Who cares wins: the students' 10k walk for the Chernobyl Children's Project. Joe McGrath -- Newbridge Silverware. Donal Rogan -- Glenisk: a growth strategy for an organic food company. Patricia Medcalf and Ethna O'Connor -- Galway Bay Health Farm - Spa and Relaxation Centre. Barra O Cinneide and Ann M. Torres -- Container Plastics Limited. Kate Stewart -- Telecom Eireann Flotaton 1999. Barry McIntyre -- Focusing on logistics to improve customer service - the case of transnational optical. Mary Wilcox -- Kylemore Abbey: a branding challenge. Ann M. Torres -- Iontas. Com: marketing a software product. Gerry Mortimer -- Forest Produce Limited. Gerry Mortimer -- Forest Produce Limited. Gerry Mortimer -- Stuart Crystal. Gerry Mortimer.

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