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Marketing communications : a European perspective / Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Financial Times Prentice Hall, 2007
Availability: Items available for loan: TUS: Midlands, Main Library (5)Location, call number: Athlone General Lending 658.802 DEP, ...
Marketing : concepts and strategies. by
Edition: 5th European ed. / Sally Dibb ... [et al.].
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, Mass. ; Abingdon : Houghton Mifflin, c2006
Availability: Items available for loan: TUS: Midlands, Main Library (4)Location, call number: Athlone General Lending 658.8 DIB, ...
Principles of services marketing / Adrian Palmer. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : McGraw-Hill, c2008
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8 PAL.
The business of persuasion : copywriting skills and techniques that get results! / Stuart McKibbin. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Dublin : Oak Tree, c2000
Availability: Not available: TUS: Midlands, Main Library: Checked out (1).
International marketing strategy : analysis, development and implementation. by
Edition: 4th ed. / Isobel Doole and Robin Lowe.
Material type: Text Text; Format: print available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Thomson Learning, 2004
Availability: Not available: TUS: Midlands, Main Library: Checked out (1).
Best practice cases in branding : lessons from the world's strongest brands / Kevin Lane Keller. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2008
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.827 KEL, ...
Marketing strategy and competitive positioning. by
Edition: 4th ed. / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicoulaud.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Financial Times Prentice Hall, 2008
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.802 HOO, ...
Retail marketing / Malcolm Sullivan, Dennis Adcock. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Thomson, 2002
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8 ADC.
Marketing : an analytical perspective / Peter Mudie. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Prentice Hall, 1997
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.8 MUD, ...
Marketing communications / Jim Blythe. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Financial Times Management, 2000
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.802 BLY.
Consumer behaviour / Jim Blythe. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Thomson, c2008
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8342 BLY.
Marketing : an introduction / Gary Armstrong, Philip Kotler. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Upper Saddle River, N.J. ; London : Prentice Hall, c2002
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone CD 658.8 ARM, ...
Consumer behaviour : a European outlook / Leon G. Schiffman. by
Edition: Adapted international ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Financial Times Prentice Hall, 2008
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.8342094 SCH, ...
Retailing : environment & operations / Andrew J. Newman, Peter Cullen. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Thomson Learning, 2002
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.87 NEW.
Cases in international marketing / Jean-Pierre Jeannet ... [et al.]. by
Edition: 2nd ed.
Material type: Text Text
Publication details: Englewood Cliffs, N.J. : London : Prentice Hall ; Prentice-Hall International, 1995
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.848 JEA.
Marketing essentials / Sally Dibb and Lyndon Simkin. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : South-Western Cengage Learning, c2009
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.8 DIB, ...
Marketing communications : a European perspective / Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Financial Times Prentice Hall, 2010
Availability: Items available for loan: TUS: Midlands, Main Library (4)Location, call number: Athlone General Lending 658.802 DEP, ...
Facebook marketing : designing your next marketing campaign / Justin R. Levy. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Indianapolis, Ind. : Que, c2010
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.872 LEV.
The Facebook era : tapping online social networks to build better products, reach new audiences, and sell more stuff / Clara Shih. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, Mass. : Prentice Hall, c2009
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.872 SHI.
Marketing communications : a brand narrative approach / Micael Dahlén, Fredrik Lange, Terry Smith. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Chichester : Wiley, 2010
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.802 DAH, ...
Global marketing / Warren J. Keegan, Mark C. Green. by
Edition: 6th ed., Global ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, [Mass.] ; London : Pearson, c2011
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.84 KEE.
The stranger's long neck : how to deliver what your customers really want online / Gerry McGovern. by
Material type: Text Text; Format: print available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : A. & C. Black, 2010
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.872 MCG.
Guilt trip : from fear to guilt on the green bandwagon / Alex Hesz and Bambos Neophytou. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Hoboken, N.J. : Chichester : Wiley ; John Wiley [distributor], 2009
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.4083 HES.
Principles of marketing. by
Edition: 13th ed., Global ed. / Philip Kotler, Gary Armstrong.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Upper Saddle River, N.J. ; London : Pearson, c2010
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8 KOT. Not available: TUS: Midlands, Main Library: Checked out (1).
Global marketing. by
Edition: 3rd ed., International ed. / Kate Gillespie, H. David Hennessey.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: [Mason, Ohio] : South-Western Cengage Learning, c2011
Availability: Items available for loan: TUS: Midlands, Main Library (5)Location, call number: Athlone General Lending 658.84 GIL, ...
Essentials of marketing management / by Geoffrey Lancaster, Lester Massingham. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Routledge, 2010
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8 LAN.
Marketing : an introduction for students in Ireland / by Donal Rogan. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Dublin : Gill & Macmillan, 2011
Availability: Items available for loan: TUS: Midlands, Main Library (3)Location, call number: Athlone General Lending 658.8 ROG, ... Not available: TUS: Midlands, Main Library: Checked out (1).
MKTG 4 / Lamb, Hair, McDaniel. by
Edition: Student ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Mason, Ohio : South-Western, c2011
Other title:
  • MKTG
  • Marketing 4
  • Marketing
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8 LAM.
Marketing management / Philip Kotler ... [et al.]. by Series: Pearson one
Edition: [European ed.].
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Pearson Prentice Hall, 2009
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8 KOT.
The Financial Times marketing casebook / Levela Rickard and Kit Jackson. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Financial Times Prentice Hall, 2000
Other title:
  • Marketing casebook
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8 RIC.
Marketing management. by
Edition: 14th ed., Global ed. / Philip Kotler, Kevin Lane Keller.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, [Mass.] ; London : Pearson, c2012
Availability: Items available for loan: TUS: Midlands, Main Library (3)Location, call number: Athlone General Lending 658.8 KOT, ...
The third screen : marketing to your customers in a world gone mobile / Chuck Martin. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Nicholas Brealey, 2011
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.872 MAR, ...
The 22 immutable laws of branding / Al Ries and Laura Ries. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : [Profile], [2004]
Other title:
  • Twenty-two immutable laws of branding
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.827 RIE, ...
Services marketing : integrating customer focus across the firm. by
Edition: 6th ed. / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York : London : McGraw-Hill Higher Education ; McGraw-Hill [distributor], 2012
Availability: Not available: TUS: Midlands, Main Library: Checked out (1).
Marketing communications : an integrated approach. PR Smith & Ze Zook. by
Edition: 5th ed. / P.R. Smith & Ze Zook.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Kogan Page, 2011
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.802 SMI. Not available: TUS: Midlands, Main Library: Checked out (1).
Get up to speed with online marketing : how to use websites, blogs, social networking and much more / Jon Reed. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Financial Times Prentice Hall, 2011
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.872 REE.
Data mining techniques : for marketing, sales, and customer relationship management / Michael J.A. Berry and Gordon S. Linoff. by
Edition: 3rd ed.
Material type: Text Text; Format: print available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: Hoboken, N.J. : Chichester : Wiley ; John Wiley [distributor], 2011
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 006.3120246588 LIN, ...
Make that grade marketing / by Margaret Linehan, Therese Cadogan. by Series: Make that grade
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Dublin : Gill & Macmillan, 2011
Other title:
  • Make that grade : marketing
Availability: Items available for loan: TUS: Midlands, Main Library (4)Location, call number: Athlone Nursing Collection 658.8 LIN, ...
Consumer behaviour / Ray Wright. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Thomson, 2006
Other title:
  • Consumer behavior.
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.834 WRI.
Real estate presentations that make millions [electronic resource] / Jim Remley. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: New York : AMACON, c2007
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Managing contacts with Microsoft Outlook 2007 Business Contact Manager [electronic resource] / Edward Kachinske, Stacy Roach, Timothy Kachinske. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Boston, Mass. : Thomson/Course Technology, c2008
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
GoldMine 8 for dummies [electronic resource] / by Joel Scott. by Series: --For dummies
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Adult;
Publication details: Hoboken, N.J. ; Chichester : Wiley, c2008
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
How to market, advertise, and promote your business or service in your own backyard [electronic resource] / Tom Egelhoff. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Hoboken, N.J. : John Wiley & Sons, c2008
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Sales therapy? [electronic resource] : effective selling for the small business owner / Grant Leboff. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Hoboken, NJ : Capstone Pub., c2007
Other title:
  • Effective selling for the small business owner
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Social media marketing / Trac L. Tuten, Michael R. Solomon. by
Edition: International edition.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, [Massachusetts] : Pearson Education International, [2013]
Availability: Items available for loan: TUS: Midlands, Main Library (5)Location, call number: Athlone General Lending 658.872 TUT, ...
Sonic branding : an introduction / Daniel M. Jackson ; edited by Paul Fulberg. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Basingstoke : Palgrave Macmillan, 2003
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 659.14 JAC.
The brand gap / Marty Neumeier. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Indianapolis, Ind. : London : New Riders/Hayden ; Pearson Education [distributor], 2005
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.827 NEU.
International marketing / Michael R. Czinkota, Ilkka A. Ronkainen. by
Edition: 10th ed., International ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: [Mason, Ohio?] : South-Western Cengage Learning, c2013
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.84 CZI.
Make it all about them [electronic resource] : winning sales presentations / Nadine Keller. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Hoboken, N.J. : Wiley, c2013
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Social marketing : why should the Devil have all the best tunes? / Gerard Hastings. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Amsterdam ; London : Butterworth-Heinemann, 2007
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8 HAS.
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