International marketing / Michael R. Czinkota, Ilkka A. Ronkainen.
Material type: TextPublication details: [Mason, Ohio?] : South-Western Cengage Learning, c2013.Edition: 10th ed., International edDescription: xxxv, 677 p. : ill. (chiefly col.), col. maps ; 28 cmISBN:- 9781133588399 (pbk.) :
- 1133588395
- 658.84 CZI
- HF1416 .C953 2013
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.84 CZI (Browse shelf(Opens below)) | 1 | Available | 217881 |
Previous ed.: 2010.
Includes bibliographical references and index.
Part I.The international marketing environment -- 1.Global environmental drivers: Appendix A: A brief review of marketing; Appendix B: Geographical perspectives on international marketing -- 2.International trade frameworks and policy -- 3.The role of culture -- 4.The economic environment -- 5.The political and legal environment: Cases 1.Super Foods: Camu Camu in peru; African producers inthe cut flower and foliage trade -- Part 2.Finding global customers -- 6.Consumer, industrial, and government markets -- 7.Strategic planning
'International Marketing' is a completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations.