Data mining techniques : for marketing, sales, and customer relationship management / Michael J.A. Berry and Gordon S. Linoff.

By:

Berry, Michael J. A

Contributor(s):

Material type: Text

TextPublication details: Hoboken, N.J. : Wiley ; Chichester : John Wiley [distributor], 2011.Edition: 3rd edDescription: 744 pISBN:

9780470650936 (pbk.) :

Subject(s):

Genre/Form:

Electronic books.

DDC classification:

006.3120246588 22

LOC classification:

QA76.9.D343

Online resources:

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Summary: Many companies have invested in building large databases and data warehouses capable of storing vast amounts of information. This book offers business, sales and marketing managers a practical guide to accessing such information.

Holdings ( 2 )
Title notes ( 5 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Ebook	TUS: Midlands, Main Library Athlone Online	eBook (Browse shelf(Opens below))		Available
Long Loan	TUS: Midlands, Main Library Athlone General Lending	006.3120246588 LIN (Browse shelf(Opens below))	1	Available		217516

Previous ed.: 2004.

Berry's name appears first on the 2nd ed.

Includes index.

Many companies have invested in building large databases and data warehouses capable of storing vast amounts of information. This book offers business, sales and marketing managers a practical guide to accessing such information.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.