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Marketing across cultures. by
Edition: 4th ed. / Jean-Claude Usunier, Julie Anne Lee.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Financial Times Prentice Hall, 2005
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.848 USU.
Essentials of marketing / Frances Brassington and Stephen Pettitt. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Financial Times Prentice Hall, 2005
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8 BRA.
International marketing and export management / Gerald Albaum, Edwin Duerr, Jesper Strandskov. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Financial Times Prentice Hall, 2005
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.84 ALB.
Marketing : an introduction for Irish students / Donal Rogan. by
Material type: Text Text
Publication details: Dublin : Gill & Macmillan, 2000
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.8 ROG, ...
Basic marketing / William D. Perreault ... [et al.]. by
Edition: European ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Maidenhead : McGraw-Hill, c2000
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8 PER.
Principles and practice of marketing / David Jobber. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : McGraw-Hill, c2001
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone CD 658.8 JOB, ...
Marketing research in Ireland : theory and practice / Christine Domegan and Declan Fleming. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Dublin : Gill & Macmillan, c2007
Availability: Items available for loan: TUS: Midlands, Main Library (5)Location, call number: Athlone General Lending 658.839415 DOM, ...
Planning research in hospitality and tourism / Levent Altinay and Alexandros Paraskevas. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Amsterdam: Elsevier, c2008
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 338.4791 ALT.
Strategic marketing : planning and control. by
Edition: 3rd ed. / Graeme Drummond, John Ensor, Ruth Ashford.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Amsterdam ; London : Butterworth-Heinemann, 2008
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.802 DRU.
The marketing book. by
Edition: 6th ed. / edited by Michael J. Baker and Susan Hart.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Amsterdam ; London : Butterworth-Heinemann, 2008; Amsterdam: Elsevier 2007; xxxviii, 644p.; 28cm
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8 BAK.
Hotel convention sales, services, and operations / Pat Golden-Romero. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Amsterdam ; London : Butterworth-Heinemann, 2007
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 647.940688 GOL.
Innovative marketing communications for events management / Guy Masterson. by Series: Events management | Events management series
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Oxford : Butterworth-Heinemann, 2005
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 394.2068 MAS.
Marketing and football : an international perspective / edited by Michel Desbordes. by Series: Sports marketing series
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Amsterdam ; London : Butterworth-Heinemann, 2007
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 796.3340698 DES.
Food and wine festivals and events around the world : development, management and markets / edited by C. Michael Hall, Liz Sharples. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Butterworth-Heinemann, 2008
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 338.4791 HAL.
Marketing plans : how to prepare them, how to use them / Malcolm McDonald. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Amsterdam ; London : Elsevier Butterworth-Heinemann, 2007
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.802 MCD.
Team sports marketing / Kirk L. Wakefield. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Amsterdam ; London : Butterworth-Heinemann, 2006
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 796.0698 WAK.
New product development and delivery : ensuring successful products through integrated process management / Dale Brethauer. by
Material type: Text Text; Format: print available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York : London : AMACOM ; McGraw-Hill [distributor], 2002
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (3)Location, call number: Athlone General Lending 658.8 BRE, ...
How to write for television : a guide to writing and selling successful TV scripts / William Smethurst. by Series: How to books
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : How To Books, 2007
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 808.066791 SME.
Design + environment : a global guide to designing greener goods / Helen Lewis and John Gertsakis with Tim Grant, Nicola Morelli and Andrew Sweatman. by
Material type: Text Text; Format: print available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: Sheffield : Greenleaf, 2001
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.5752 LEW, ...
Services marketing : people, technology, strategy. by
Edition: 6th ed. / Christopher Lovelock, Jochen Wirtz.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2007
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8 LOV.
E-business and e-commerce management : strategy, implementation and practice / Dave Chaffey. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Financial Times Prentice Hall, 2007
Other title:
  • Ebusiness and ecommerce management.
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.84 CHA, ...
Services marketing. by
Edition: 5th ed. / Valarie Zeithaml, Mary Jo Bitner and Dwayne D. Gremler.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York : London : McGraw-Hill Higher Education ; McGraw-Hill [distributor], 2008
Availability: Items available for loan: TUS: Midlands, Main Library (4)Location, call number: Athlone General Lending 658.8 ZEI, ...
A framework for marketing management. by
Edition: 3rd ed. / Philip Kotler, Kevin Lane Keller.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2007
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8 KOT.
Understanding and managing customers / edited by Isobel Doole, Peter Lancaster and Robin Lowe. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Financial Times Prentice Hall, 2004
Availability: Items available for loan: TUS: Midlands, Main Library (3)Location, call number: Athlone General Lending 658.812 DOO, ...
Retail management : a strategic approach / Barry Berman, Joel R. Evans. by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Prentice Hall, 2006
Availability: Items available for loan: TUS: Midlands, Main Library (3)Location, call number: Athlone General Lending 658.87 BER, ...
Retail marketing / Peter J. McGoldrick. by
Edition: [2nd ed.].
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : McGraw-Hill, c2002
Availability: Items available for loan: TUS: Midlands, Main Library (3)Location, call number: Athlone General Lending 658.87 MCG, ...
Logistics & supply chain management / Martin Christopher. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Financial Times Pitman, 2004
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.78 CHR.
Principles of marketing. Fourth European edition / Philip Kotler ... [et al.]. Essential guide to marketing planning / Marian Burk Wood. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Prentice Hall, [2007?]
Availability: Items available for loan: TUS: Midlands, Main Library (6)Location, call number: Athlone General Lending 658.8 KOT, ...
Integrated marketing communications / David Pickton, Amanda Broderick. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Financial Times Prentice Hall, 2005
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone CD 658.8 PIC. Not available: TUS: Midlands, Main Library: Checked out (1).
Strategic market relationships : from strategy to implementation / Bill Donaldson and Tom O'Toole. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Chichester : John Wiley, c2007
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.812 DON, ...
Marketing research : an applied orientation / Naresh K. Malhotra. by
Edition: 5th ed.
Material type: Text Text; Format: print optical disc; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson Prentice-Hall, c2007
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone CD 658.83 MAL, ...
Marketing research / Alvin C. Burns, Ronald F. Bush. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2006
Availability: Items available for loan: TUS: Midlands, Main Library (4)Location, call number: Athlone CD 658.83 BUR, ...
Creativity for graphic designers : a real-world guide to idea generation - from defining your message to selecting the best idea for your printed piece / Mark Oldach. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati, Ohio : London : North Light ; Hi Marketing [distributor], 2000
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 741.6 OLD.
Marketing management: a relationship approach: vol.1/ by Sven Hollensen. by
Material type: Text Text; Format: print
Publication details: London: Financial Times/Prentice Hall, 2004
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone DVD 658.8 HOL, ...
Global marketing : a decision-oriented approach / Svend Hollensen. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Financial Times Prentice Hall, 2007
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.84 HOL.
Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, [Mass.] ; London : McGraw-Hill/Irwin, c2003
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.83 HAI.
Ireland : tourism and marketing / Angela Wright and Margaret Linehan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Blackrock, Co. Dublin, Ireland : Blackhall Pub., c2004
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 914.170688 WRI, ...
Brand alchemy : developing successful brands from the inside out / by Susanna Mitterer and Nick Brice ; edited by Francis Pearce. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Blackrock, Co. Dublin : Blackhall Publishing, 2007
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.827 MIT.
The handbook of marketing research : uses, misuses, and future advances / edited by Rajiv Grover, Marco Vriens. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : SAGE, 2006
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.83 GRO.
No logo [DVD] : brands, globalization, resistance. by
Material type: Text Text; Format: print
Publication details: Northhampton, MA : Media Education Foundation, c2003
Other title:
  • Brands, globalization, resistance
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone DVD DVD 69.
Essential guide to marketing planning / Marian Burk Wood. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Financial Times Prentice Hall, 2007
Availability: Items available for loan: TUS: Midlands, Main Library (3)Location, call number: Athlone General Lending 658.802 WOO, ... Not available: TUS: Midlands, Main Library: Checked out (1).
Coaching champions : how to get the absolute best out of your salespeople / Frank Salisbury, Cariona Neary and Karl O'Connor. by
Material type: Text Text
Publication details: Dublin : Oak Tree Press, c2001
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.31245 SAL.
Sales training. Frank S. Salisbury. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Aldershot : Gower, 1998
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.31245 SAL.
The pricing and revenue management of services / Irene C.L. Ng. by Series: Routledge advances in management and business studies | Routledge advances in management and business studies ; 36
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Routledge, 2007
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.1554 NG.
The theory and practice of revenue management / Kalyan T. Talluri, Garrett J. van Ryzin. by Series: International series in operations research & management science ; 68 | International series in operations research & management science ; 68
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York : Springer, c2005
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.1554 TAL.
Accelerating new food product design and development / edited by Jacqueline H. Beckley ... [et al.]. by Series: IFT Press series
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Ames, Iowa ; Oxford : Blackwell, 2007
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 664.00685 BEC.
Marketing communications : a European perspective / Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Financial Times Prentice Hall, 2007
Availability: Items available for loan: TUS: Midlands, Main Library (5)Location, call number: Athlone General Lending 658.802 DEP, ...
Marketing : concepts and strategies. by
Edition: 5th European ed. / Sally Dibb ... [et al.].
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, Mass. ; Abingdon : Houghton Mifflin, c2006
Availability: Items available for loan: TUS: Midlands, Main Library (4)Location, call number: Athlone General Lending 658.8 DIB, ...
A nurse's guide to presenting and publishing : dare to share / Kathleen T. Heinrich. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Sudbury, Mass. : Jones and Bartlett Publishers, c2008
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Nursing Collection 808.51 HEI.
Principles of services marketing / Adrian Palmer. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : McGraw-Hill, c2008
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8 PAL.
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