E-business and e-commerce management : strategy, implementation and practice / Dave Chaffey.
Material type: TextPublication details: Harlow : Financial Times Prentice Hall, 2007.Edition: 3rd edDescription: xxviii, 663 p. : col. ill. ; 27 cm. + Internet access cardISBN:- 9780273707523 (pbk.) :
- 9780273707592 (Internet access card) :
- 9780273707523
- Ebusiness and ecommerce management
- 658.84 CHA
- HF5548
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.84 CHA (Browse shelf(Opens below)) | 1 | Available | 129706 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.84 CHA (Browse shelf(Opens below)) | 1 | Available | 129707 |
Previous ed.: 2004.
Includes bibliographical references and index.
I INTRODUCTION 1. Introduction to e-business and e-commerce 2. E-Commerce Fundamentals 3. E-business Infrastructure 4. E-environment II STRATEGY AND APPLICATIONS 5. E-business Strategy 6. Supply Chain Management 7. E-procurement 8. E-marketing 9. Customer Relationship Management III IMPLEMENTATION 10. Change Management 11. Analysis and Design 12. Implementation and Maintenance,
This volume covers business models, theoretical tools and international aspects of e-business and e-commerce.