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E-business and e-commerce management : strategy, implementation and practice / Dave Chaffey.

By: Material type: TextTextPublication details: Harlow : Financial Times Prentice Hall, 2007.Edition: 3rd edDescription: xxviii, 663 p. : col. ill. ; 27 cm. + Internet access cardISBN:
  • 9780273707523 (pbk.) :
  • 9780273707592 (Internet access card) :
  • 9780273707523
Other title:
  • Ebusiness and ecommerce management
Subject(s): DDC classification:
  • 658.84 CHA
LOC classification:
  • HF5548
Contents:
I INTRODUCTION 1. Introduction to e-business and e-commerce 2. E-Commerce Fundamentals 3. E-business Infrastructure 4. E-environment II STRATEGY AND APPLICATIONS 5. E-business Strategy 6. Supply Chain Management 7. E-procurement 8. E-marketing 9. Customer Relationship Management III IMPLEMENTATION 10. Change Management 11. Analysis and Design 12. Implementation and Maintenance,
Summary: This volume covers business models, theoretical tools and international aspects of e-business and e-commerce.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.84 CHA (Browse shelf(Opens below)) 1 Available 129706
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.84 CHA (Browse shelf(Opens below)) 1 Available 129707

Previous ed.: 2004.

Includes bibliographical references and index.

I INTRODUCTION 1. Introduction to e-business and e-commerce 2. E-Commerce Fundamentals 3. E-business Infrastructure 4. E-environment II STRATEGY AND APPLICATIONS 5. E-business Strategy 6. Supply Chain Management 7. E-procurement 8. E-marketing 9. Customer Relationship Management III IMPLEMENTATION 10. Change Management 11. Analysis and Design 12. Implementation and Maintenance,

This volume covers business models, theoretical tools and international aspects of e-business and e-commerce.

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