Creativity for graphic designers : a real-world guide to idea generation - from defining your message to selecting the best idea for your printed piece / Mark Oldach.

By:

Oldach, Mark

Material type: Text

TextPublication details: Cincinnati, Ohio : North Light ; London : Hi Marketing [distributor], 2000.Description: 138p. : ill. (some col.), facsims. (some col.) ; 28 cmISBN:

9781581800555 (pbk.) :
158180055X (pbk) :

Subject(s):

DDC classification:

741.6 OLD

LOC classification:

NC1001 .D42 2000

Contents:

Preparing for ideas--Getting to ideas--Growing ideas.

Includes--Brainstorming alone--Brainstorming in a group--Merging words and images--Creative word play--Beyond ideas--Editing ideas--Adding substance to concept--Understanding style--Pushing ideas--Remember the audience in spite of the client--Managing client expectations.

Summary: This book offers a wide range of approaches to produce and execute ideas that will inspire the reader to keep pushing their thinking during each stage of the creative process.

Holdings ( 1 )
Title notes ( 5 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Long Loan	TUS: Midlands, Main Library Athlone General Lending	741.6 OLD (Browse shelf(Opens below))	1	Available		204858

Originally published: 1995.

Includes index.

Preparing for ideas--Getting to ideas--Growing ideas.

This book offers a wide range of approaches to produce and execute ideas that will inspire the reader to keep pushing their thinking during each stage of the creative process.