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Marketing and football : an international perspective / edited by Michel Desbordes.

Contributor(s): Material type: TextTextSeries: Sports marketing seriesPublication details: Amsterdam ; London : Butterworth-Heinemann, 2007.Description: xxvi, 518 p. : ill. ; 24 cmISBN:
  • 9780750682046 (pbk.) :
  • 9780750682046 (pbk.) :
Subject(s): DDC classification:
  • 796.3340698 DES
LOC classification:
  • GV943.3
Contents:
Part one: the marketing of football in Europe; a)The general situation of soccer marketing in Europe; Chapter 1: Building global sports brands: An analysis of key success factors in marketing the UEFA Champions League by Simon Chadwick and Matthew Holt; Chapter 2: Journalism An instrument to promote TV-sports rights? by Knut Helland and Harry Arne Solberg; b) The situation on the Big 5 market; Chapter 3: The Role of Management control in French Footballs Regulation - a unique model that can be exported? by Michel Desbordes; Chapter 4: Co-marketing : a new challenge for soccer managers by Sergio Cherubini; Chapter 5: Sport marketing and Facility Management: From Stadiums to customer-based multipurpose Leisure Centers by Paolo Guenzi; Chapter 6: A New Paradigm for Sport Management Applied to the German Soccer Market by Herbert Woratschek, Guido Schafmeister and Tim Strobel; Chapter 7: Marketing Management in a socially very complex Club: Barcelona F.C. by Jaime Gil-Lafuente; c) Is there a place for small countries on the European soccer market?; Chapter 8: Efficiency and Sponsorship in Portuguese Premier League Football by Carlos Pestana Barros, Catarina de Barros and Abel Santos; Chapter 9: Marketing soccer in the Republic of Ireland by Anne Bourke; Chapter 10: Marketing and football : the case of Finland with the All Stars Programme by Kari Puronaho and Timo Huttunen; Part two : the development of a marketing dedicated to football in the rest of the world: do clubs and leagues follow the European example?; Chapter 11: The Football Business in Brazil - The original example Atletico PR by Amir Somoggi; Chapter 12: Football Business in Japan by Yoshinori Okubo; Chapter 13: Marketing Professional Soccer in the United States: The Successes and Failures of MLS & WUSA by Richard M. Southall and Mark S. Nagel; Chapter 14: Marketing of Professional Soccer (Football) in the US: Some Lessons to Be Learned by Frank Pons and Stephen Standifird; Chapter 15: The beginning of a new beginning? How to expand soccer in Canada - a look at the federation and one club. Andre Richelieu -- 16.Marketing in Argentine football: a snapshot. Santiago Ramallo and Francisco Aguiar -- 17.Sponsorship marketing and professional football: the case of Korea. Dae Ryun Chung.
Summary: 'Marketing and Football' provides a comprehensive and entirely global approach to this subject. It examines the subject in two parts: the study of football marketing in Europe and the development of a marketing dedicated to football, with the question of the European example being used worldwide.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 796.3340698 DES (Browse shelf(Opens below)) 1 Available 129672

Includes index.

Includes bibliographical references and index.

Part one: the marketing of football in Europe; a)The general situation of soccer marketing in Europe; Chapter 1: Building global sports brands: An analysis of key success factors in marketing the UEFA Champions League by Simon Chadwick and Matthew Holt; Chapter 2: Journalism An instrument to promote TV-sports rights? by Knut Helland and Harry Arne Solberg; b) The situation on the Big 5 market; Chapter 3: The Role of Management control in French Footballs Regulation - a unique model that can be exported? by Michel Desbordes; Chapter 4: Co-marketing : a new challenge for soccer managers by Sergio Cherubini; Chapter 5: Sport marketing and Facility Management: From Stadiums to customer-based multipurpose Leisure Centers by Paolo Guenzi; Chapter 6: A New Paradigm for Sport Management Applied to the German Soccer Market by Herbert Woratschek, Guido Schafmeister and Tim Strobel; Chapter 7: Marketing Management in a socially very complex Club: Barcelona F.C. by Jaime Gil-Lafuente; c) Is there a place for small countries on the European soccer market?; Chapter 8: Efficiency and Sponsorship in Portuguese Premier League Football by Carlos Pestana Barros, Catarina de Barros and Abel Santos; Chapter 9: Marketing soccer in the Republic of Ireland by Anne Bourke; Chapter 10: Marketing and football : the case of Finland with the All Stars Programme by Kari Puronaho and Timo Huttunen; Part two : the development of a marketing dedicated to football in the rest of the world: do clubs and leagues follow the European example?; Chapter 11: The Football Business in Brazil - The original example Atletico PR by Amir Somoggi; Chapter 12: Football Business in Japan by Yoshinori Okubo; Chapter 13: Marketing Professional Soccer in the United States: The Successes and Failures of MLS & WUSA by Richard M. Southall and Mark S. Nagel; Chapter 14: Marketing of Professional Soccer (Football) in the US: Some Lessons to Be Learned by Frank Pons and Stephen Standifird; Chapter 15: The beginning of a new beginning? How to expand soccer in Canada - a look at the federation and one club. Andre Richelieu -- 16.Marketing in Argentine football: a snapshot. Santiago Ramallo and Francisco Aguiar -- 17.Sponsorship marketing and professional football: the case of Korea. Dae Ryun Chung.

'Marketing and Football' provides a comprehensive and entirely global approach to this subject. It examines the subject in two parts: the study of football marketing in Europe and the development of a marketing dedicated to football, with the question of the European example being used worldwide.

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