Essential guide to marketing planning / Marian Burk Wood.
Material type: TextPublication details: Harlow : Financial Times Prentice Hall, 2007.Description: 288 p. : ill. ; 25 cmISBN:- 9780273713234 (pbk.) :
- 9780273713234 (pbk.) :
- 658.802 WOO
- HF5415.13
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.802 WOO (Browse shelf(Opens below)) | 1 | Available | 206130 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.802 WOO (Browse shelf(Opens below)) | 1 | Available | 206129 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.802 WOO (Browse shelf(Opens below)) | 1 | Checked out | 02/10/2020 | 206128 | |
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.802 WOO (Browse shelf(Opens below)) | 1 | Available | 206127 |
Includes bibliographical references and index.
Preface About the author Publisher's acknowledgements Chapter 1 Introduction to marketing planning Chapter 2 Analysing the current situation Chapter 3 Analysing customers and markets Chapter 4 Planning segmentation, targeting and positioning Chapter 5 Planning direction, objectives and strategy Chapter 6 Planning for products and brands Chapter 7 Planning for pricing Chapter 8 Planning for channels and logistics Chapter 9 Planning for integrated marketing communication Chapter 10 Supporting the marketing mix Chapter 11 Planning to measure performance Chapter 12 Controlling marketing and implementation Appendix: Sample marketing plan: Lost Legends Luxury Chocolatier Glossary Index
This book provides practical guidance in how to research, prepare and present a great marketing plan.