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Team sports marketing / Kirk L. Wakefield.

By: Material type: TextTextPublication details: Amsterdam ; London : Butterworth-Heinemann, 2006.Description: ix, 273 p. : col. ill. ; 23 cmISBN:
  • 9780750679794 (pbk.) :
  • 9780750679794 (pbk.) :
Subject(s): DDC classification:
  • 796.0698 WAK
LOC classification:
  • GV716 .W33 2006
Contents:
1.What is sports marketing? -- 2.Sell an identity -- 3.Precision marketing -- 4.Research your fans -- 5.Build the season ticket base -- 6.Build value -- 7.Build it and they will come -- 8.Create sponsorship partners -- 9.Create sponsorship value -- 10.Move merchandise -- 11.Create technological advantages.
Summary: Some might argue that sports marketing is a special case of marketing, meaning that there are theoretical and practical dimensions of marketing that are peculiar to sports marketing. This book unpacks this argument and looks at the features that distinguish it - especially from other forms of service marketing.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 796.0698 WAK (Browse shelf(Opens below)) 1 Available 204971

Includes bibliographical references and index.

1.What is sports marketing? -- 2.Sell an identity -- 3.Precision marketing -- 4.Research your fans -- 5.Build the season ticket base -- 6.Build value -- 7.Build it and they will come -- 8.Create sponsorship partners -- 9.Create sponsorship value -- 10.Move merchandise -- 11.Create technological advantages.

Some might argue that sports marketing is a special case of marketing, meaning that there are theoretical and practical dimensions of marketing that are peculiar to sports marketing. This book unpacks this argument and looks at the features that distinguish it - especially from other forms of service marketing.

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