Strategic market relationships : from strategy to implementation / Bill Donaldson and Tom O'Toole.
Material type: TextPublication details: Chichester : John Wiley, c2007.Edition: 2nd edDescription: xiv, 269 p. : ill. ; 19 cmISBN:- 9780470028803 (pbk.) :
- 0470028807
- 658.812 DON
- HF5415.55 .D66 2007
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.812 DON (Browse shelf(Opens below)) | 1 | Available | 204770 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.812 DON (Browse shelf(Opens below)) | 1 | Available | 204771 |
Previous ed.: 2002.
Includes bibliographical references (p. 249-262) and index.
Introduction to strategic market relationships -- Relationship-based theories -- Relationship planning and development -- Relationship types -- Networks -- Organising for relationships -- People and relationships -- Customer relationship management -- Relationship communication with a special focus on building relationships through brands and electronic relationships -- Channel relationships -- Innovation through relationships -- Relationship internationalisation -- Relationship costs and value -- Strategic market relationships : a final word.
This new edition develops the reader's understanding of the nature, relevance and importance of creating and sustaining relationships as a strategic resource. It takes a managerial perspective to the study of relationships, from strategy to implementation.