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Retail management : a strategic approach / Barry Berman, Joel R. Evans.

By: Contributor(s): Material type: TextTextPublication details: Harlow : Prentice Hall, 2006.Edition: 10th edDescription: 736 pISBN:
  • 9780131870161 (hbk.) :
  • 9780131870161
Subject(s): DDC classification:
  • 658.87 BER
LOC classification:
  • HF5429 .B4 2006
Contents:
Part one: An overview of strategic retail management -- Part two: Situation analysis -- Part three: Targeting customers and gathering information -- Part four: choosing a store location -- Part five: Managing a retail business -- Part six: Merchandise management and pricing -- Part seven: communicating with the customers -- Part eight: Putting it all together.
Summary: Providing a balance betwen theory and practice, this guide to retail management includes useful career information and takes a strategic approach to decision making.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.87 BER (Browse shelf(Opens below)) 1 Available 00210588
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.87 BER (Browse shelf(Opens below)) 1 Available 00210547
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.87 BER (Browse shelf(Opens below)) 1 Available 206179

Previous ed.: 2003.

Includes bibliographical references and indexes.

Part one: An overview of strategic retail management -- Part two: Situation analysis -- Part three: Targeting customers and gathering information -- Part four: choosing a store location -- Part five: Managing a retail business -- Part six: Merchandise management and pricing -- Part seven: communicating with the customers -- Part eight: Putting it all together.

Providing a balance betwen theory and practice, this guide to retail management includes useful career information and takes a strategic approach to decision making.

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