Retail management : a strategic approach / Barry Berman, Joel R. Evans.
Material type: TextPublication details: Harlow : Prentice Hall, 2006.Edition: 10th edDescription: 736 pISBN:- 9780131870161 (hbk.) :
- 9780131870161
- 658.87 BER
- HF5429 .B4 2006
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.87 BER (Browse shelf(Opens below)) | 1 | Available | 00210588 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.87 BER (Browse shelf(Opens below)) | 1 | Available | 00210547 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.87 BER (Browse shelf(Opens below)) | 1 | Available | 206179 |
Previous ed.: 2003.
Includes bibliographical references and indexes.
Part one: An overview of strategic retail management -- Part two: Situation analysis -- Part three: Targeting customers and gathering information -- Part four: choosing a store location -- Part five: Managing a retail business -- Part six: Merchandise management and pricing -- Part seven: communicating with the customers -- Part eight: Putting it all together.
Providing a balance betwen theory and practice, this guide to retail management includes useful career information and takes a strategic approach to decision making.