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Hotel convention sales, services, and operations / Pat Golden-Romero.

By: Material type: TextTextPublication details: Amsterdam ; London : Butterworth-Heinemann, 2007.Description: xvii, 312 p. : ill. ; 26 cmISBN:
  • 9780750679022 (pbk.) :
  • 9780750679022 (pbk.)
Subject(s): DDC classification:
  • 647.940688 GOL
LOC classification:
  • TX911.3.M3 G65 2007
Contents:
1.The convention and meetings industry, an overview -- 2.The associations, convention, and meetings market -- 3.The corporate meetings market -- 4.The incentive, SMERF and other markets -- 5.The role of convention bureaus and other destination marketing organizations -- 6.Marketing and advertising strategies -- 7.Convention sales negotiations and contracts -- 8.Food and beverage function planning -- 9.Meeting room and convention planning -- 10.On-site event planning: servicing the event -- 11.Exhibition and trade show industry overview.
Summary: This guide provides a look at the fast growing meetings and convention market segment. It takes students through aspects of selling and servicing a convention at a hotel or other meeting facility. Also, it profiles the customer for meetings and conventions, the planners in charge of site selection, and facilities they use.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 647.940688 GOL (Browse shelf(Opens below)) 1 Available 206105

Includes bibliographical references and index.

1.The convention and meetings industry, an overview -- 2.The associations, convention, and meetings market -- 3.The corporate meetings market -- 4.The incentive, SMERF and other markets -- 5.The role of convention bureaus and other destination marketing organizations -- 6.Marketing and advertising strategies -- 7.Convention sales negotiations and contracts -- 8.Food and beverage function planning -- 9.Meeting room and convention planning -- 10.On-site event planning: servicing the event -- 11.Exhibition and trade show industry overview.

This guide provides a look at the fast growing meetings and convention market segment. It takes students through aspects of selling and servicing a convention at a hotel or other meeting facility. Also, it profiles the customer for meetings and conventions, the planners in charge of site selection, and facilities they use.

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