Hotel convention sales, services, and operations / Pat Golden-Romero.
Material type: TextPublication details: Amsterdam ; London : Butterworth-Heinemann, 2007.Description: xvii, 312 p. : ill. ; 26 cmISBN:- 9780750679022 (pbk.) :
- 9780750679022 (pbk.)
- 647.940688 GOL
- TX911.3.M3 G65 2007
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 647.940688 GOL (Browse shelf(Opens below)) | 1 | Available | 206105 |
Includes bibliographical references and index.
1.The convention and meetings industry, an overview -- 2.The associations, convention, and meetings market -- 3.The corporate meetings market -- 4.The incentive, SMERF and other markets -- 5.The role of convention bureaus and other destination marketing organizations -- 6.Marketing and advertising strategies -- 7.Convention sales negotiations and contracts -- 8.Food and beverage function planning -- 9.Meeting room and convention planning -- 10.On-site event planning: servicing the event -- 11.Exhibition and trade show industry overview.
This guide provides a look at the fast growing meetings and convention market segment. It takes students through aspects of selling and servicing a convention at a hotel or other meeting facility. Also, it profiles the customer for meetings and conventions, the planners in charge of site selection, and facilities they use.