Essentials of marketing / Frances Brassington and Stephen Pettitt.
Material type: TextPublication details: Harlow : Financial Times Prentice Hall, 2005.Description: viii, 511 p. : col. ill. ; 27 cmISBN:- 9780273687856 (pbk.) :
- 9780273687856
- 658.8 BRA
- HF5415 .B6336 2005
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 BRA (Browse shelf(Opens below)) | 1 | Available | 204108 |
Includes bibliographical references and index.
1.Marketing dynamics -- 2.The European marketing environment -- 3.Buyer behaviour -- 4.Segmenting markets -- 5.Marketing information and research -- 6.Product -- 7.Price -- 8.Place -- 9.Promotion: integrated marketing communications -- 10.Promotion: advertising and personal selling -- 11.Promotion: other tools of marketing communication -- 12.Marketing management, planning and control -- 13.Services and non-profit marketing -- 14.E-marketing and new media.
Contents include marketing dynamics, the European marketing environment, buyer behaviour, segmenting markets, marketing information and research and marketing management, planning and control.