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MySpace marketing : creating a social network to boom your business / Sean Percival. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Indianapolis, Ind. : Que, c2009
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.872 PER.
Select selling : strategies to win customers by defining the ultimate target profile & discovering what they really want / Donal Daly, Paul O'Dea. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cork : Oak Tree Press, 2004
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 381 DAL.
The business of persuasion : copywriting skills and techniques that get results! / Stuart McKibbin. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Dublin : Oak Tree, c2000
Availability: Not available: TUS: Midlands, Main Library: Checked out (1).
International marketing strategy : analysis, development and implementation. by
Edition: 4th ed. / Isobel Doole and Robin Lowe.
Material type: Text Text; Format: print available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Thomson Learning, 2004
Availability: Not available: TUS: Midlands, Main Library: Checked out (1).
Best practice cases in branding : lessons from the world's strongest brands / Kevin Lane Keller. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2008
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.827 KEL, ...
How to get research published in journals / Abby Day. by
Edition: 2nd ed.
Material type: Text Text; Format: print available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: Aldershot : Gower, c2007
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (4)Location, call number: Athlone General Lending 111.85 DAY, ...
Managing customers profitably / by Lynette Ryals. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Hoboken, N.J. : Chichester : Wiley ; John Wiley [distributor], 2008
Availability: Items available for loan: TUS: Midlands, Main Library (3)Location, call number: Athlone General Lending 658.812 RYA, ... Not available: TUS: Midlands, Main Library: In transit (1).
Value-based marketing [electronic resource] : marketing strategies for corporate growth and shareholder value / Peter Doyle. by
Edition: 2nd ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Chichester, West Sussex, UK : Wiley, c2008
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online 658.8 22.
Marketing management and strategy [electronic resource] / Peter Doyle and Phil Stern. by
Edition: 4th ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Harlow, UK : Financial Times Prentice Hall, 2006
Availability: Items available for loan: TUS: Midlands, Main Library (1).
Principles of marketing [electronic resource] / Philip Kotler ... [et al.]. by
Edition: 4th European ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Harlow, UK ; New York : Prentice Hall/Financial Times, 2005
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online 658.8.
Doing research projects in marketing, management and consumer research [electronic resource] by Chris Hackley. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: New York, NY : Routledge, 2003
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1).
The business of tourism [electronic resource] / J. Christopher Holloway ; with Claire Humphreys and Rob Davidson. by
Edition: 8th ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Harlow, England ; New York : Financial Times/Prentice Hall, 2009
Availability: Items available for loan: TUS: Midlands, Main Library (1).
Marketing strategy and competitive positioning. by
Edition: 4th ed. / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicoulaud.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Financial Times Prentice Hall, 2008
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.802 HOO, ...
Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati, Ohio : South-Western, c2002
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone CD 658.8 LAM, ...
Consumer behavior / Roger D. Blackwell; Paul W. Miniard; James F. Engel. by
Edition: 10. ed., intern. student ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia: Thomson, South-Western, 2006
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8342 BLA.
International marketing / Philip R. Cateora. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, IL : Irwin, c1990
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.848 CAT.
Retail marketing / Malcolm Sullivan, Dennis Adcock. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Thomson, 2002
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8 ADC.
Understanding marketing / Alan West. by
Material type: Text Text
Publication details: London : Harper & Row, 1987
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8 WES.
The marketing plan. by
Material type: Text Text
Publication details: Kogan Page, 1990
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.802 WES.
The marketing research process. Margaret Crimp. by
Edition: 3rd ed.
Material type: Text Text
Publication details: Prentice Hall, 1990
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.83 CRI.
Marketing : an analytical perspective / Peter Mudie. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Prentice Hall, 1997
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.8 MUD, ...
Marketing communications / Jim Blythe. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Financial Times Management, 2000
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.802 BLY.
Consumer behaviour / Jim Blythe. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Thomson, c2008
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8342 BLY.
Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault. by Series: Irvin series in marketing | Irvin series in marketing
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, IL : Irwin, c1990
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8 MCC.
Marketing : an introduction / Gary Armstrong, Philip Kotler. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Upper Saddle River, N.J. ; London : Prentice Hall, c2002
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone CD 658.8 ARM, ...
Case studies in marketing / edited by Anthony C. Cunningham, James J. Ward and Catherine KilBride. by Series: Irish studies in management
Material type: Text Text
Publication details: Dublin : Oak Tree Press in association with the Graduate School of Business, University College Dublin, c1995
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.8009415 CUN, ...
Consumer behaviour : a European outlook / Leon G. Schiffman. by
Edition: Adapted international ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Financial Times Prentice Hall, 2008
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.8342094 SCH, ...
Retailing : environment & operations / Andrew J. Newman, Peter Cullen. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Thomson Learning, 2002
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.87 NEW.
Cases in marketing management and strategy : Volume 3 / edited by Gerry Mortimer. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Dublin : Marketing Institute, 2000
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.8009415 MOR, ...
Basic marketing research / Gilbert A. Churchill. by Series: The Dryden Press series in marketing
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Fort Worth, Tex. ; London : Dryden, c2001
Other title:
  • Marketing research
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.83 CHU.
Exploring marketing research / William G. Zikmund. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Mason, Ohio : South-Western, 2002
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.83 ZIK.
Cases in international marketing / Jean-Pierre Jeannet ... [et al.]. by
Edition: 2nd ed.
Material type: Text Text
Publication details: Englewood Cliffs, N.J. : London : Prentice Hall ; Prentice-Hall International, 1995
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.848 JEA.
Marketing essentials / Sally Dibb and Lyndon Simkin. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : South-Western Cengage Learning, c2009
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.8 DIB, ...
Marketing research : an aid to decision making / Alan Shao. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati, Ohio : London : South-Western ; International Thomson [distributor], 2001
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.83 SHA.
E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Addison Wesley, c2003
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.84 LAU.
Feedback : direct and interactive marketing / Roger Ortuño Flamerich. by
Material type: Text Text; Format: print
Publication details: Barcelona : Index Book, c2009
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 745 ORT.
Microeconomics for business and marketing : lectures, cases and worked essays / Peter E. Earl. by
Material type: Text Text
Publication details: Aldershot : Elgar, c1995
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 338.5 MOR.
Events management/ Glenn A. J. Bowdin ... [et al]. by
Edition: 3rd ed
Material type: Text Text; Format: print
Publication details: Oxford: Butterworth-Heinemann 2010
Availability: Items available for loan: TUS: Midlands, Main Library (4)Location, call number: Athlone General Lending 394.2068 BOW, ...
Marketing communications : a European perspective / Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Financial Times Prentice Hall, 2010
Availability: Items available for loan: TUS: Midlands, Main Library (4)Location, call number: Athlone General Lending 658.802 DEP, ...
Facebook marketing : designing your next marketing campaign / Justin R. Levy. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Indianapolis, Ind. : Que, c2010
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.872 LEV.
The Facebook era : tapping online social networks to build better products, reach new audiences, and sell more stuff / Clara Shih. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, Mass. : Prentice Hall, c2009
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.872 SHI.
Marketing communications : a brand narrative approach / Micael Dahlén, Fredrik Lange, Terry Smith. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Chichester : Wiley, 2010
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.802 DAH, ...
Global marketing / Warren J. Keegan, Mark C. Green. by
Edition: 6th ed., Global ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, [Mass.] ; London : Pearson, c2011
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.84 KEE.
The stranger's long neck : how to deliver what your customers really want online / Gerry McGovern. by
Material type: Text Text; Format: print available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : A. & C. Black, 2010
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.872 MCG.
Guilt trip : from fear to guilt on the green bandwagon / Alex Hesz and Bambos Neophytou. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Hoboken, N.J. : Chichester : Wiley ; John Wiley [distributor], 2009
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.4083 HES.
Exploring marketing research. by
Edition: 10th ed., International ed. / William G. Zikmund, Barry J. Babin.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: [Mason, Ohio?] : South-Western Cengage Learning, c2010
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.83 ZIK.
Marketing research. / David A. Aaker, V. Kumar, George S. Day. by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Hoboken, N.J. : Chichester : Wiley ; John Wiley [distributor], 2009
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.83 AAK.
Principles of marketing. by
Edition: 13th ed., Global ed. / Philip Kotler, Gary Armstrong.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Upper Saddle River, N.J. ; London : Pearson, c2010
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8 KOT. Not available: TUS: Midlands, Main Library: Checked out (1).
Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens. by
Edition: 5th ed., International ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, [Mass.] ; London : Pearson, c2010
Availability: Items available for loan: TUS: Midlands, Main Library (4)Location, call number: Athlone General Lending 647.940688 KOT, ...
Maximising marketing effectiveness / by Gordon Wills ... [et al.]. by Series: Management decision ; v. 28, no. 2.
Edition: 9th revision.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: [Bradford, England] : MCB University Press, 1990
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8 WIL.
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