Value-based marketing [electronic resource] : marketing strategies for corporate growth and shareholder value / Peter Doyle.
Material type: TextPublication details: Chichester, West Sussex, UK : Wiley, c2008.Edition: 2nd edDescription: xii, 367 p. : col. ill. ; 26 cmISBN:- cis11287554
- 9786612342998 (electronic bk.)
- 9781282342996
- 658.8 22
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Ebook | TUS: Midlands, Main Library Athlone Online | 658.8 22 (Browse shelf(Opens below)) | Available |
Title from e-book title screen (viewed December 3, 2009).
Includes bibliographical references and index.
Electronic reproduction. UK : MyiLibrary, 2009.