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Value-based marketing [electronic resource] : marketing strategies for corporate growth and shareholder value / Peter Doyle.

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Material type: Text

TextPublication details: Chichester, West Sussex, UK : Wiley, c2008.Edition: 2nd edDescription: xii, 367 p. : col. ill. ; 26 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Ebook	TUS: Midlands, Main Library Athlone Online	658.8 22 (Browse shelf(Opens below))	Available

Title from e-book title screen (viewed December 3, 2009).

Includes bibliographical references and index.

Electronic reproduction. UK : MyiLibrary, 2009.