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Cases in hospitality marketing and management. Robert C. Lewis. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York ; Chichester : Wiley, 1998
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 647.94068 LEW, ...
Strategic market management / David A. Aaker. by
Edition: 4th ed.
Material type: Text Text
Publication details: New York ; Chichester : Wiley, c1995
Availability: Items available for loan: TUS: Midlands, Main Library (3)Location, call number: Athlone General Lending 658.8 AAK, ...
Strategic market management. David A. Aaker. by
Edition: 3rd ed.
Material type: Text Text
Publication details: Wiley, c1992
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.8 AAK, ...
New product development : managing and forecasting for strategic success / Robert J. Thomas. by Series: The Portable MBA series | The Portable MBA series
Material type: Text Text
Publication details: New York ; Chichester : John Wiley, c1993
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.575 THO, ...
The marketing plan / William A. Cohen. by
Material type: Text Text
Publication details: New York ; Chichester : Wiley, c1995
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.802 COH.
Consumer behavior and marketing action / Henry Assael. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Kent Pub. Co., c1987
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8342 ASS.
International marketing management / Subhash C. Jain. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Kent Pub. Co., c1987
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.8 JAI, ...
Marketing research project manual. Glen R. Jarboe. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Cincinnati, Ohio : London : South-Western ; International Thomson [distributor], 1998
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.83 JAR.
Leading the sales team / David Hillier. by
Material type: Text Text
Publication details: Aldershot : Gower, 1994
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.31245 HIL.
Marketing for tourism / J. C. Holloway, C. Robinson. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, Essex : Longman, 1995
Availability: Items available for loan: TUS: Midlands, Main Library (5)Location, call number: Athlone General Lending 338.47910688 HOL, ...
Event management in leisure and tourism / David C. Watt. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, Essex, England : Addison Wesley Longman, 1998
Availability: Items available for loan: TUS: Midlands, Main Library (4)Location, call number: Athlone General Lending 338.4791 WAT, ...
Service marketing / Roland T. Rust, Anthony J. Zahorik, Timothy L. Keiningham. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : HarperCollins College Publishers, c1996
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8 RUS.
Marketing today / R.W. Chapman. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Aylesbury : Intertext, 1973
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8 CHA.
The new marketing / Richard Brookes. by
Material type: Text Text
Publication details: Aldershot : Gower, 1989, c1988
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8 BRO.
International marketing / L.S. Walsh. by Series: Frameworks
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Financial Times Management, [2001]
Availability: Items available for loan: TUS: Midlands, Main Library (4)Location, call number: Athlone General Lending 658.848 WAL, ...
Services marketing / Helen Woodruffe. by Series: M & E
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Pitman, 1995
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.802 WOO.
Marketing practice in the hotel and catering industry / John W. Shepherd. by
Edition: Rev. reprint.
Material type: Text Text
Publication details: London : Batsford Academic and Education, 1982
Availability: Items available for loan: TUS: Midlands, Main Library (6)Location, call number: Athlone General Lending 647.940688 SHE, ...
Design and marketing / Alan Swann. by Series: Graphic designers library | Graphic designers library
Material type: Text Text
Publication details: Oxford : Phaidon, 1990
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 741.6 SWA.
Marketing management : an introduction / John A. Murray. by
Material type: Text Text
Publication details: Dublin : Gill and Macmillan, c1984
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.8 MUR, ...
Marketing for the small business in Ireland / Bill Clarke. by
Material type: Text Text
Publication details: Dublin : Gill and Macmillan, 1990
Availability: Items available for loan: TUS: Midlands, Main Library (3)Location, call number: Athlone General Lending 658.8 CLA, ...
Tourism and travel in Ireland / CERT, The State Tourism Training Agency. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Dublin : Gill & Macmillan, c1993
Availability: Items available for loan: TUS: Midlands, Main Library (7)Location, call number: Athlone General Lending 338.4791417 CER, ...
Marketing research in Ireland : theory and practice / Christine Domegan and Declan Fielding. by
Material type: Text Text
Publication details: Dublin : Gill & Macmillan, 1999
Availability: Items available for loan: TUS: Midlands, Main Library (3)Location, call number: Athlone General Lending 658.83 DOM, ...
The challenge of strategic management / David Faulkner and Gerry Johnson. by Series: The Cranfield Management research series | The Cranfield Management Research series
Material type: Text Text
Publication details: London : Kogan Page [with] Cranfield School of Management, 1992
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.4012 FAU.
Successful tourism marketing : a practical handbook / Susan Briggs. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, c1997
Availability: Items available for loan: TUS: Midlands, Main Library (4)Location, call number: Athlone General Lending 338.47910688 BRI, ...
Adding value to marketing : the role of marketing in today's profit-driven organization / David P. Doyle. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Kogan Page, 1998
Other title:
  • Role of marketing in today's profit-driven organization
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8 DOY.
Creating powerful brands : the strategic route to success in consumer, industrial and service markets / Leslie de Chernatony and Malcolm H. B. McDonald. by Series: Marketing series (London, England)
Material type: Text Text
Publication details: Butterworth Heinemann, 1992
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.827 DEC.
The marketing plan : a pictorial guide for managers / Malcolm H.B. McDonald and Peter Morris. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford, England : Butterworth Heinemann, 1994
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.802 MCD.
Marketing plans : how to prepare them, how to use them / Malcolm H. B. McDonald. by Series: The marketing series. Professional development | Marketing series (London, England). Professional development
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Oxford : Butterworth-Heinemann, 1995
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.802 MCD.
The economics of leisure and tourism / John Tribe. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; Boston : Butterworth-Heinemann, 1995
Availability: Items available for loan: TUS: Midlands, Main Library (5)Location, call number: Athlone General Lending 790.069 TRI, ...
Hospitality marketing / Neil Wearne. by
Edition: 2nd ed. / revised by Alison J. Morrison.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Oxford : Butterworth-Heinemann, 1996
Availability: Items available for loan: TUS: Midlands, Main Library (4)Location, call number: Athlone General Lending 647.940688 WEA, ...
Cases in marketing / edited by Hanne Hartvig-Larsen. by Series: European management series | European management series
Material type: Text Text; Format: print available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : SAGE, 1997
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.8 LAR, ...
Service quality : new directions in theory and practice / editors Roland T. Rust, Richard L. Oliver. by
Material type: Text Text
Publication details: Thousand Oaks, Calif. ; London : Sage Publications, c1994
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.812 RUS.
Marketing in Europe / edited by Jordi Montaña. by Series: European management series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Sage Publications, 1994
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.80094 MON.
Consumer behavior : fundamentals & strategies / Terrell G. Williams. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: St. Paul : West Pub. Co., c1981
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.834 WIL.
Sport marketing / Bernard J. Mullin, Stephen Hardy, William A. Sutton. by
Material type: Text Text
Publication details: Champaign, Ill. ; Leeds : Human Kinetics Publishers, c1993
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 796.0698 MUL.
Creativity for graphic designers : a real-world guide to idea generation - from defining your message to selecting the best idea for your printed piece / Mark Oldach. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati, Ohio : North Light, 1995
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 741.6 OLD.
Managing and improving service quality and delivery / L. Randall and M. Senior. by Series: TQM practitioner series | TQM practitioner series
Material type: Text Text
Publication details: Letchworth : Technical Communications, c1992
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.562 RAN.
Marketing in action : learning from a small country / edited by Aiden O'Driscoll. by Series: Best of Irish marketing review series
Material type: Text Text
Publication details: Dublin : Mercury Publication in association with the Marketing Institute, Dublin, c1997
Availability: Items available for loan: TUS: Midlands, Main Library (4)Location, call number: Athlone General Lending 658.8 ODR, ...
Cases in marketing management and strategy / edited by James J. Ward. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: [Dublin] : Marketing Institute, 1998
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.8 WAR, ...
Marketing ideas for the small business / P.W. and P.F. Sterrett. by
Material type: Text Text
Publication details: Mercury, 1989
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.8 STE, ...
European business and marketing : strategic issues / Phil Harris and Frank McDonald. by
Material type: Text Text
Publication details: London : Paul Chapman, c1994
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.848 HAR, ...
Leisure services marketing / Merlin Stone. by
Material type: Text Text
Publication details: Kingston-upon-Thames : Books Books Books, 1990
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 790.0698 STO.
Marketing : a case study approach / D. R. Stokes. by
Edition: [2nd ed.].
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Letts Educational, 1997
Other title:
  • Discovering marketing
Availability: Items available for loan: TUS: Midlands, Main Library (3)Location, call number: Athlone General Lending 658.8 STO, ...
Business research methods : strategies, techniques and sources / edited by Teresa Brannick, William K. Roche. by Series: Irish studies in management | Irish studies in management
Material type: Text Text
Publication details: Dublin : Oak Tree Press, 1997
Availability: Items available for loan: TUS: Midlands, Main Library (5)Location, call number: Athlone General Lending 658.0072 BRA, ...
Marketing communications in Ireland / edited by Tony Meenaghan and Paul O'Sullivan. by Series: Irish studies in management
Material type: Text Text
Publication details: Dublin : Oak Tree Press in asociation with Graduate School of Business, University College Dublin, c1995
Availability: Items available for loan: TUS: Midlands, Main Library (5)Location, call number: Athlone General Lending 658.809415 MEE, ...
Grab their attention! : advertising and promotion on a shoestring budget. Gavin Walker. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Dublin : Oak Tree, 1998
Other title:
  • Advertising and promotion on a shoestring budget
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 659.1 WAL, ...
Direct marketing / editor, Mary Lawlor. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Dublin : Oak Tree, 1998
Availability: Items available for loan: TUS: Midlands, Main Library (6)Location, call number: Athlone General Lending 658.84 LAW, ...
Marketing on the Internet : winning global competitive advantage / Irene McGoey. by Series: Irish management briefings | Irish management briefings
Material type: Text Text
Publication details: Dublin : Oak Tree Press, 1998
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.84 MCG.
Tourism marketing / Les Lumsdon. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : International Thomson Business Press, c1997
Availability: Items available for loan: TUS: Midlands, Main Library (4)Location, call number: Athlone General Lending 338.47910688 LUM, ...
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