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Service marketing / Roland T. Rust, Anthony J. Zahorik, Timothy L. Keiningham. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : HarperCollins College Publishers, c1996
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8 RUS.
Service quality : new directions in theory and practice / editors Roland T. Rust, Richard L. Oliver. by
Material type: Text Text
Publication details: Thousand Oaks, Calif. ; London : Sage Publications, c1994
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.812 RUS.
E-Service [electronic resource] : new directions in theory and practice / edited by Roland T. Rust and P.K. Kannan. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Armonk, N.Y. : M.E. Sharpe, c2002
Other title:
  • EService : new directions in theory and practice
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Handbook of service marketing research / edited by Roland T. Rust, Ming-Hui Huang. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Cheltenham, UK : Edward Elgar, [2014]
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 381.45 RUS.
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