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		Service marketing / Roland T. Rust, Anthony J. Zahorik, Timothy L. Keiningham. by Rust, Roland T Zahorik, Anthony J Keiningham, Timothy L Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : HarperCollins College Publishers, c1996 Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8 RUS. Place hold Place recall Add to cart (remove)
		The wallet allocation rule : winning the battle for share / Timothy L. Keiningham [and three others]. [electronic resource] by Keiningham, Timothy L [author.] Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Hoboken, New Jersey : Wiley, 2015Copyright date: ©2015 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)

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