Cases in marketing management and strategy / edited by James J. Ward.
Material type:
TextPublication details: [Dublin] : Marketing Institute, 1998.Description: xxii, 275 p. : ill. ; 24 cmISBN: - 0952907631 (pbk.)
- 658.8 WAR
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 WAR (Browse shelf(Opens below)) | 1 | Available | 00210886 | ||
| Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 WAR (Browse shelf(Opens below)) | 1 | Available | 112094 |
Plasma Ireland: a high-tech Irish SME in a global market. Don O'Sullivan & John O'Sullivan -- Cheeverstown Industries Ltd. Don Rogan -- The Rose of Tralee: "The greatest free show on earth"? J. Cyril Gavaghan & Gene O'Donnell -- Tourism brand Ireland: positioning a country. Alex Gibson -- Multi-level marketing: a tourism case study in the voluntary sector. John Milliken -- City of Derry Airport. Tony Johnston -- Alpha Bank: student retail banking. Aileen Kennedy & Laura Cuddihy -- Foinse - the challenge of marketing an Irish language newspaper. Ann M. Torres -- Euro Coach Builders II. Gerry Mortimer -- APSo: a marketing plan. Gerry Mortimer -- Irish Buiscuits Ltd. Brenda Cullen.