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The economics of tourism [electronic resource] / M. Thea Sinclair and Mike Stabler. by Series: Routledge advances in tourism ; 3.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: London ; New York : Routledge, 2002
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (3)Location, call number: Athlone General Lending 338.4791 SIN, ...
Cases in marketing / edited by Hanne Hartvig-Larsen. by Series: European management series | European management series
Material type: Text Text; Format: print available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : SAGE, 1997
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.8 LAR, ...
The business of brands / by Jon Miller & David Muir. by
Material type: Text Text; Format: print available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: Chichester : Wiley, c2004
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.827 MIL, ...
Marketing : principles and practice / Dennis Adcock, Al Halborg, Caroline Ross. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Financial Times Prentice Hall, 2001
Availability: Items available for loan: TUS: Midlands, Main Library (7)Location, call number: Athlone General Lending 658.8 ADC, ...
Diversity in advertising : broadening the scope of research directions / edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt. by Series: Advertising and consumer psychology
Material type: Text Text; Format: print available online remote; Literary form: Not fiction
Publisher: Mahwah, New Jersey : Lawrence Erlbaum 2004
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 659.108 WIL, ...
International marketing strategy / Frank Bradley. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : FT/Prentice Hall, c2005
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.84 BRA, ...
Problems in marketing. Luiz Moutinho & Charles Chien. by
Edition: New ed. / Luiz Moutinho, Charles S. Chien.
Material type: Text Text; Format: print available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : SAGE, 2004
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.8 MOU, ...
Marketing measurement and analysis / Luiz Moutinho and Graeme D. Hutcheson. by
Material type: Text Text; Format: print available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : SAGE, 2006
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.800151 HUT, ...
Marketing briefs : a revision and study guide / Sally Dibb and Lyndon Simkin. by
Edition: 2nd ed.
Material type: Text Text; Format: print available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: Oxford : Elsevier Butterworth-Heinemann, 2004
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.80076 DIB, ...
Cross-cultural business behaviour : marketing, negotiating, sourcing and managing across cultures / Richard R. Gesteland. by
Edition: 3rd ed.
Material type: Text Text; Format: print available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: Copenhagen : Copenhagen Business School, 2002
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (3)Location, call number: Athlone General Lending 395.52 GES, ...
New product development and delivery : ensuring successful products through integrated process management / Dale Brethauer. by
Material type: Text Text; Format: print available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York : London : AMACOM ; McGraw-Hill [distributor], 2002
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (3)Location, call number: Athlone General Lending 658.8 BRE, ...
Design + environment : a global guide to designing greener goods / Helen Lewis and John Gertsakis with Tim Grant, Nicola Morelli and Andrew Sweatman. by
Material type: Text Text; Format: print available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: Sheffield : Greenleaf, 2001
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.5752 LEW, ...
How to get research published in journals / Abby Day. by
Edition: 2nd ed.
Material type: Text Text; Format: print available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: Aldershot : Gower, c2007
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (4)Location, call number: Athlone General Lending 111.85 DAY, ...
Value-based marketing [electronic resource] : marketing strategies for corporate growth and shareholder value / Peter Doyle. by
Edition: 2nd ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Chichester, West Sussex, UK : Wiley, c2008
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online 658.8 22.
Marketing management and strategy [electronic resource] / Peter Doyle and Phil Stern. by
Edition: 4th ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Harlow, UK : Financial Times Prentice Hall, 2006
Availability: Items available for loan: TUS: Midlands, Main Library (1).
Principles of marketing [electronic resource] / Philip Kotler ... [et al.]. by
Edition: 4th European ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Harlow, UK ; New York : Prentice Hall/Financial Times, 2005
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online 658.8.
Doing research projects in marketing, management and consumer research [electronic resource] by Chris Hackley. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: New York, NY : Routledge, 2003
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1).
The business of tourism [electronic resource] / J. Christopher Holloway ; with Claire Humphreys and Rob Davidson. by
Edition: 8th ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Harlow, England ; New York : Financial Times/Prentice Hall, 2009
Availability: Items available for loan: TUS: Midlands, Main Library (1).
Creating the customer-driven academic library / Jeannette Woodward. by
Material type: Text Text; Format: print available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: Chicago, Ill. : London : American Library Association ; Eurospan [distributor], 2009
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 027.70973 WOO, ...
Data mining techniques : for marketing, sales, and customer relationship management / Michael J.A. Berry and Gordon S. Linoff. by
Edition: 3rd ed.
Material type: Text Text; Format: print available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: Hoboken, N.J. : Chichester : Wiley ; John Wiley [distributor], 2011
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 006.3120246588 LIN, ...
Managed care and the evaluation and adoption of emerging medical technologies [electronic resource] / Steven Garber ... [et al.]. by Series: Rand ; MR-1195-HIMA.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Santa Monica, CA : RAND, 2000
Other title:
  • Evaluation and adoption of emerging medical technologies
  • Emerging medical technologies
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Entrepreneurial marketing [electronic resource] : competing by challenging conventions / Ian Chaston. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Basingstoke : Macmillan Business, 2000
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
The food industry wars [electronic resource] : marketing triumphs and blunders / Ronald D. Michman, Edward M. Mazze. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Westport, Conn. : Quorum, 1998
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Grow right [electronic resource] : Entrepreneur magazine's 102 marketing tips for growing businesses / by Rieva Lesonsky and Leann Anderson. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Irvine, Calif. : Entreprenuer Media, c2001
Other title:
  • 102 marketing tips
  • One hundred two marketing tips
  • Marketing tips
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Digital marketing [electronic resource] : global strategies from the world's leading experts / Jerry Wind, Vijay Mahajan. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: New York : Wiley, c2001
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
The emerging high-tech consumer [electronic resource] : a market profile and marketing strategy implications / edited by Allan C. Reddy. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Westport, Conn. : Quorum Books, 1997
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Get the word out [electronic resource] : Entrepreneur magazine's 98 marketing tips for promoting your business / by Rieva Lesonsky and Leann Anderson. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Irvine, Calif. : Entreprenuer Media, c2001
Other title:
  • 98 marketing tips
  • Ninety eight marketing tips
  • Marketing tips
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Industrialization in Malaysia [electronic resource] : import substitution and infant industry performance / Rokiah Alavi. by Series: Routledge studies in the growth economies of Asia ; 7.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: London ; New York : Routledge, 1996
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
How to make money scriptwriting [electronic resource] / Julian Friedmann. by
Edition: 2nd ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Exeter, Eng. ; Portland, OR : Intellect, 2000
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Knock-out marketing [electronic resource] : powerful strategies to pump up your sales / by Jack Ferreri. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Irvine, CA : Entrepreneur Media, 1999
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Start right [electronic resource] : Entrepreneur magazine's 103 start-up marketing tips / by Rieva Lesonsky and Leann Anderson. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Irvine, Calif. : Entreprenuer Media, c2001
Other title:
  • 103 start-up marketing tips
  • One hundred three start-up marketing tips
  • Marketing tips
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Strategic success [electronic resource] : advanced marketing tips / by Rieva Lesonsky. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Irvine, Calif. : Entreprenuer, c2001
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Entrepreneur magazine's 103 start-up marketing tips [electronic resource] / by Rieva Lesonsky. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Irvine, CA : Entreprenuer Media, 2001
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Quantitative models in marketing research [electronic resource] / Philip Hans Franses and Richard Paap. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Cambridge, UK ; New York : Cambridge University Press, 2001
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Technology and market structure [electronic resource] : theory and history / John Sutton. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Cambridge, Mass : The MIT Press, c1998
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Consuming interests [electronic resource] : the social provision of foods / Terry Marsden, Andrew Flynn, Michelle Harrison. by Series: Consumption and space
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: London : [New York : UCL Press ; Routledge], 2000
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Relationship marketing in professional services [electronic resource] : a study of agency-client dynamics in the advertising sector / Aino Halinen. by Series: Routledge advances in management and business studies
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: London ; New York : Routledge, 1997
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Knowledge, space, economy [electronic resource] / edited by John R. Bryson ... [et al.]. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: London ; New York : Routledge, 2000
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Growing your business in emerging markets [electronic resource] : promise and perils / John A. Caslione and Andrew R. Thomas ; foreword by Joseph Tan. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Westport, CT : Quorum, 2000
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Qualitative research in intelligence and marketing [electronic resource] : the new strategic convergence / Alf H. Walle III. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Westport, Conn. : Quorum Books, 2001
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Globalization and its managerial implications [electronic resource] / edited by C.P. Rao. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Westport, Conn. : Quorum Books, 2001
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Selling to newly emerging markets [electronic resource] / Russell R. Miller. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Westport, Conn. : Quorum Books, 1998
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Marketing on the Internet [electronic resource] : seven steps to building the Internet into your business / Jan Zimmerman. by
Edition: 6th ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Gulf Breeze, Fla. : Maximums Press, c2002
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Delivering knock your socks off service [electronic resource] / Ron Zemke. by Series: Performance research associates
Edition: 3rd ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: New York : London : AMACOM ; McGraw-Hill, 2003
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Exotic visions in marketing theory and practice [electronic resource] / Alf H. Walle. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Westport, Conn. : Quorum Books, 2002
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Making and selling cars [electronic resource] : innovation and change in the U.S. automotive industry / James M. Rubenstein. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Baltimore : Johns Hopkins University Press, 2001
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Think big [electronic resource] : nine ways to make millions from your ideas / Don Debelak. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Irvine, Calif. : Entrepreneur Press, c2001
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
The idea of political marketing [electronic resource] / Nicholas J. O'Shaughnessy, editor ; Stephan C.M. Henneberg, associate editor. by Series: Praeger series in political communication
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Westport, Conn. : Praeger, 2002
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
One-to-one web marketing [electronic resource] : build a relationship marketing strategy one customer at a time / Cliff Allen, Deborah Kania, Beth Yaeckel. by
Edition: 2nd ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: New York : John Wiley, 2001
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Firms, markets, and economic change [electronic resource] : a dynamic theory of business institutions / Richard N. Langlois and Paul L. Robertson. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: London ; New York : Routledge, 1995
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
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