Results
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The business of brands / by Jon Miller & David Muir. by
Material type: Text; Format:
print
available online
; Literary form:
Not fiction
; Audience:
Specialized;
Publication details: Chichester : Wiley, c2004
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.827 MIL, ...
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Diversity in advertising : broadening the scope of research directions / edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt. by
- Williams, Jerome D, 1947-
- Lee, Wei-Na, 1957-
- Haugtvedt, Curtis P, 1958-
- Williams, Jerome D, 1947- [editor]
- Lee, Wei-Na, 1957- [editor]
- Haugtvedt, Curtis P, 1958- [editor]
Series: Advertising and consumer psychology
Material type: Text; Format:
print
available online
; Literary form:
Not fiction
Publisher: Mahwah, New Jersey : Lawrence Erlbaum 2004
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 659.108 WIL, ...
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International marketing strategy / Frank Bradley. by
Edition: 5th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York : FT/Prentice Hall, c2005
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.84 BRA, ...
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Problems in marketing. Luiz Moutinho & Charles Chien. by
Edition: New ed. / Luiz Moutinho, Charles S. Chien.
Material type: Text; Format:
print
available online
; Literary form:
Not fiction
; Audience:
Specialized;
Publication details: London : SAGE, 2004
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.8 MOU, ...
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Marketing briefs : a revision and study guide / Sally Dibb and Lyndon Simkin. by
Edition: 2nd ed.
Material type: Text; Format:
print
available online
; Literary form:
Not fiction
; Audience:
Specialized;
Publication details: Oxford : Elsevier Butterworth-Heinemann, 2004
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.80076 DIB, ...
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How to get research published in journals / Abby Day. by
Edition: 2nd ed.
Material type: Text; Format:
print
available online
; Literary form:
Not fiction
; Audience:
Specialized;
Publication details: Aldershot : Gower, c2007
Availability: Items available for loan: TUS: Midlands, Main Library (4)Location, call number: Athlone General Lending 111.85 DAY, ...
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Principles of marketing [electronic resource] / Philip Kotler ... [et al.]. by
Edition: 4th European ed.
Material type: Text; Format:
electronic
available online
; Literary form:
Not fiction
Publication details: Harlow, UK ; New York : Prentice Hall/Financial Times, 2005
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online 658.8.
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Creating the customer-driven academic library / Jeannette Woodward. by
Material type: Text; Format:
print
available online
; Literary form:
Not fiction
; Audience:
Specialized;
Publication details: Chicago, Ill. : London : American Library Association ; Eurospan [distributor], 2009
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 027.70973 WOO, ...
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