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The fundamentals and practice of marketing / John Wilmshurst. by
Edition: 2nd ed.
Material type: Text Text
Publication details: London : Heinemann on behalf of the Institute of Marketing and the CAM Foundation, 1984
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8 WIL.
The fundamentals of advertising / John Wilmshurst. by
Material type: Text Text
Publication details: London : Published on behalf of the Institute of Marketing and the CAM Foundation, 1985
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 659.1 WIL.
The fundamentals and practice of marketing / John Wilmshurst, M.A., F.C.A.M., A.M.B.I.M., Adrian Mackay, B.Sc.(Hons), Dip.M., M.C.I.M., M.B.A. by
Edition: Fourth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Routledge, 2002
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8 WIL.
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