Your search returned 134 results.

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		The business of brands / by Jon Miller & David Muir. by Miller, Jon, 1971- Muir, David, 1971- ProQuest (Firm) Material type: Text; Format: print available online ; Literary form: Not fiction ; Audience: Specialized; Publication details: Chichester : Wiley, c2004 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.827 MIL, ... Place hold Place recall Add to cart (remove)
		Best practice cases in branding : lessons from the world's strongest brands / Kevin Lane Keller. by Keller, Kevin Lane, 1956- Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2008 Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.827 KEL, ... Place hold Place recall Add to cart (remove)
		Marketing communications : a brand narrative approach / Micael Dahlén, Fredrik Lange, Terry Smith. by Dahlén, Micael Lange, Fredrik Smith, Terry, 1955- Smith, Terry Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Chichester : Wiley, 2010 Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.802 DAH, ... Place hold Place recall Add to cart (remove)
		The library marketing toolkit / Ned Potter. by Potter, Ned Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Facet, 2012 Other title: Library marketing tool kit Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 021.7 POT. Place hold Place recall Add to cart (remove)
		No cover image available Brain tattoos [electronic resource] : creating unique brands that stick in your customers' minds / Karen Post ; foreword by Jeffery H. Gitomer ; afterword by Michael Tchong. by Post, Karen ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: New York : AMACOM, c2005 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Brand stretch [electronic resource] : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout / by David Taylor. by Taylor, David, 1964- ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Chichester, England ; Hoboken, NJ : J. Wiley, c2004 Other title: Brandstretch Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Conquering consumerspace [electronic resource] : marketing strategies for a branded world / Michael R. Solomon. by Solomon, Michael R ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: New York : AMACOM, c2003 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Contemporary thinking, topics and trends in international branding, part 1 [electronic resource] / guest editors T.C. Melewar and Joseann Small. by Melewar, T. C Small, Joseann ProQuest (Firm) Series: International Marketing Review ; 24, no. 3 Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Bradford : Emerald Group Press, c2007 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Rebuilding brand America [electronic resource] : what we must do to restore our reputation and safeguard the future of American business abroad / Dick Martin. by Martin, Dick, 1946- ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: New York : American Management Association, c2007 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Brand, organizational identity and reputation in SMEs [electronic resource] : an overview / guest editors: Temi Abimbola and Christine Vallaster. by Abimbola, Temi Vallaster, Christine ProQuest (Firm) Series: Qualitative Market Research ; 10, no. 4 Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Bradford, England : Emerald Group Publishing, c2007 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Brands and branding [electronic resource] / [edited by] Rita Clifton and John Simmons ; with Sameena Ahmad ... [et al.]. by Clifton, Rita Simmons, John, 1948- Ahmad, Sameena ProQuest (Firm) Series: Economist series Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: London : Profile Books, 2003 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Taking brand initiative [electronic resource] : how companies can align strategy, culture, and identity through corporate branding / Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins. by Hatch, Mary Jo Schultz, Majken ProQuest (Firm) Edition: 1st ed. Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: San Francisco : Jossey-Bass, c2008 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Brand management [electronic resource] / guest editors: Leslie de Chematony ... [et. al.]. by De Chernatony, L. (Leslie) ProQuest (Firm) Series: European journal of marketing ; v. 42, no. 5/6. Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Bradford : Emerald, 2008 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Corporate cultures and global brands [electronic resource] / edited by Albrecht Rothacher. by Rothacher, Albrecht ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Hackensack, New Jersey : World Scientific Pub., c2004 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Managing brand you [electronic resource] : seven steps to creating your most successful self / Jerry S. Wilson and Ira Blumenthal. by Wilson, Jerry S Blumenthal, Ira ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: New York : AMACOM/American Management Association, c2008 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Brand management for international hotels [electronic resource] / Maria Patricia. by Patricia, Maria ProQuest (Firm) Edition: 1st ed. Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Chandni Chowk, Delhi : Global Media, 2009 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Accidental branding [electronic resource] : how ordinary people build extraordinary brands / David Vinjamuri. by Vinjamuri, David, 1964- ProQuest (Firm) Material type: Text; Format: electronic available online ; Nature of contents: ; Literary form: Not fiction Publication details: Hoboken, NJ : John Wiley & Sons, Inc., c2008 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available A master class in brand planning [electronic resource] : the timeless works of Stephen King / edited by Judie Lannon, Merry Baskin. by King, Stephen, 1931-2006 Lannon, Judie Baskin, Merry ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2007 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Perspectives on branding [electronic resource] / Jason I. Miletsky, Genevieve Smith. by Miletsky, Jason I Smith, Genevieve ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Boston, Mass. ; London : Course Learning, c2009 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Connective branding [electronic resource] : building brand equity in a demanding world / Claudia Fisher-Buttinger and Christine Vallaster. by Fisher-Buttinger, Claudia Vallaster, Christine, 1971- ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Hoboken, NJ : Wiley, c2008 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available The on-demand brand [electronic resource] : 10 rules for digital marketing success in an anytime, everywhere world / Rick Mathieson. by Mathieson, Rick ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: New York : American Management Association, c2010 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available The experience effect [electronic resource] : engage your customers with a consistent and memorable brand experience / Jim Joseph. by Joseph, Jim, 1963- ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: New York : AMACOM, c2010 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Positioning for professionals [electronic resource] : how professional knowledge firms can differentiate their way to success / Tim Williams. by Williams, Tim, 1954- ProQuest (Firm) Series: Wiley advisor Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Hoboken, N.J. : Wiley, c2010 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Cultures of commodity branding [electronic resource] / Andrew Bevan, David Wengrow, editors. by Bevan, Andrew, 1974- Wengrow, D ProQuest (Firm) Series: Publications of the Institute of Archaeology, University College London Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Walnut Creek, CA : Left Coast Press, c2010 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Branded! [electronic resource] : how retailers engage consumers with social media and mobility / Bernie Brennan, Lori Schafer. by Brennan, Bernie Schafer, Lori ProQuest (Firm) Series: Wiley and SAS business series Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Hoboken, NJ : Wiley, 2010 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Brand relevance [electronic resource] : making competitors irrelevant / David A. Aaker. by Aaker, David A ProQuest (Firm) Series: Jossey-Bass business & management series Edition: 1st ed. Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: San Francisco, Calif. : Jossey-Bass, c2011 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Breakthrough nonprofit branding [electronic resource] : seven principles for powering extraordinary results / Jocelyne Daw ... [et al.]. by Daw, Jocelyne ProQuest (Firm) Series: AFP/Wiley fund development series ; 188. Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Hoboken, N.J. : Wiley, 2011 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Brand aid [electronic resource] : shopping well to save the world / Lisa Ann Richey and Stefano Ponte. by Richey, Lisa Ann Ponte, Stefano ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Minneapolis [Minn.] : University of Minnesota Press, c2011 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available The brutal truth about Asian branding and how to break the vicious cycle [electronic resource] / Joseph Baladi. by Baladi, Joseph ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Singapore : Wiley, 2011 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available The international brand valuation manual [electronic resource] : a complete overview and analysis of brand valuation techniques, methodologies and applications / Gabriela Salinas. by Salinas, Gabriela ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Chichester, West Sussex, England ; Hoboken, N.J. : Wiley, c2009 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Retail marketing and branding [electronic resource] : a definitive guide to maximizing ROI / Jesko Perrey and Dennis Spillecke. by Perrey, Jesko Spillecke, Dennis ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Chichester, West Sussex : Wiley, c2011 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		The brand gap / Marty Neumeier. by Neumeier, Marty American Institute of Graphic Arts Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Indianapolis, Ind. : London : New Riders/Hayden ; Pearson Education [distributor], 2005 Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.827 NEU. Place hold Place recall Add to cart (remove)
		No cover image available Handbook of brand relationships [electronic resource] / Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors. by MacInnis, Deborah J Park, C. Whan Priester, Joseph W Society for Consumer Psychology ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Armonk, N.Y. : M.E. Sharpe, c2009 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Brand real [electronic resource] : how smart companies live their brand promise and inspire fierce customer loyalty / Laurence Vincent. by Vincent, Laurence ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: New York : American Management Association, 2012 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Brand advocates [electronic resource] : turning enthusiastic customers into a powerful marketing force / Rob Fuggetta. by Fuggetta, Rob ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Hoboken, N.J. : Wiley, 2012 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available The story of purpose [electronic resource] : the path to creating a brighter brand, a greater company, and a lasting legacy / Joey Reiman. by Reiman, Joey ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Hoboken, N.J. : Wiley, c2013 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Retail marketing and branding [electronic resource] : a definitive guide to maximizing ROI / Jesko Perrey and Dennis Spillecke. by Perrey, Jesko Spillecke, Dennis ProQuest (Firm) Edition: 2nd ed. Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Chichester, West Sussex : Wiley, 2013 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Rock brands [electronic resource] : selling sound in a media saturated culture / edited by Elizabeth Barfoot Christian. by Christian, Elizabeth Barfoot, 1971- ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Lanham : Lexington Books, 2010 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		Taken by surprise : cutting-edge collaborations between designers, artists, and brands / [edited by Robert Klanten, Sven Ehmann, and Anna Sinofzik ; text and preface by Anna Sinofzik]. by Klanten, Robert Ehmann, Sven Sinofzik, Anna Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Berlin : Gestalten, 2012 Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 745.1 KLA. Place hold Place recall Add to cart (remove)
		No cover image available Hospitality branding [electronic resource] / Chekitan S. Dev. by Dev, Chekitan S. (Chekitan Singh), 1959- ProQuest (Firm) Series: Cornell hospitality management best practices Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Ithaca : Cornell University Press, 2012 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available The challenges facing brand managers today [electronic resource] / guest editors, Francisco Guzmán and Oriol Iglesias. by Guzmán, Francisco Iglesias, Oriol ProQuest (Firm) Series: Journal of product & brand management : featuring pricing strategy & practice ; v. 21, no. 6 Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: [Bradford] : Emerald Insight, 2012 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		Romancing the brand : how brands create strong, intimate relationships with customers / Tim Halloran ; cover design by Adrian Morgan. [electronic resource] by Halloran, Tim, 1969- Morgan, Adrian Material type: Text; Format: available online ; Literary form: Not fiction Publisher: San Francisco, California : Jossey-Bass, 2014Copyright date: ©2014 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		Storyscaping : stop creating ads, start creating worlds / Gaston Legorburu & Darren McColl ; John Starr, cover image and design ; Ariel Bellumio, illustrations ; Francis Ferrazza, infographics ; Antonio Caballero, photography. [electronic resource] by Legorburu, Gaston McColl, Darren Starr, John Bellumio, Ariel Ferrazza, Francis Caballero, Antonio Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Hoboken, New Jersey : Wiley, 2014Copyright date: ©2014 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Sharepoint 2013 [electronic resource] : branding and user interface design / Randy Drisgill, John Ross, Paul Stubbs. by Drisgill, Randy Ross, John Stubbs, Paul ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Indianapolis, Ind. : John Wiley & Sons, Inc., 2013 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		Maximize your social : one-stop guide to building a social media strategy for marketing and business success / Neal Schaffer. [electronic resource] by Schaffer, Neal Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Hoboken, New Jersey : Wiley, 2013 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		What great brands do : the seven brand-building principles that separate the best from the rest / Denise Lee Yohn. [electronic resource] by Yohn, Denise Lee, 1967- Material type: Text; Format: available online ; Literary form: Not fiction Publisher: San Francisco, California : Jossey-Bass, 2014Copyright date: ©2014 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		Designing brand identity : an essential guide for the whole branding team / Alina Wheeler. by Wheeler, Alina [author.] ProQuest (Firm) Edition: Fourth edition. Material type: Text; Format: print available online ; Literary form: Not fiction ; Audience: Specialized; Publication details: Hoboken, New Jersey : Wiley, [2013] Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.827 WHE, ... Place hold Place recall Add to cart (remove)
		No cover image available Neuromarketing in the B-to-B-sector [electronic resource] : importance, potential and its implications for brand management / Friedrich Gentner. by Gentner, Friedrich ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Hamburg : Diplomica Verlag, 2012 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		Brand zero : the complete branding guide for start-ups / Jacky Tai. [electronic resource] by Tai, Jacky Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Singapore : Marshall Cavendish Business, [2014]Copyright date: ©2014 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Designing B2B brands [electronic resource] : lessons from Deloitte and 182,000 brand managers / Carlos Martinez Onaindia & Brian Resnick. by Martinez Onaindia, Carlos Resnick, Brian, 1974- ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Hoboken, N.J. : Wiley, c2013 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)

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Your search returned 134 results.