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		Production and creativity in advertising / Robin B. Evans. by Evans, Robin B Material type: Text Publication details: London : Pitman, 1988 Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 659.1 EVA, ... Place hold Place recall Add to cart (remove)
		The complete guide to advertising / Torin Douglas ; consultant editor Barry Day. by Douglas, Torin Material type: Text Publication details: London : Macmillan, 1984 Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 659.1 DOU. Place hold Place recall Add to cart (remove)
		Advertising, promotion and supplemental aspects of integrated marketing communications / Terence A. Shimp. by Shimp, Terence A Edition: 6th ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Cincinnati, Ohio : London : South-Western ; Thomson Learning [distributor], 2002 Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.82 SHI. Place hold Place recall Add to cart (remove)
		Advertising, promotion, and supplemental aspects of integrated marketing communications / Terence A. Shimp. by Shimp, Terence A Shimp, Terence A. Promotion management & marketing communications Shimp, Terence A. Promotion management & marketing communications Series: The Dryden Press series in marketing Edition: 4th ed. Material type: Text Publication details: Fort Worth ; London : Dryden Press, c1997 Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.82 SHI. Place hold Place recall Add to cart (remove)
		The hidden persuaders / Vance Packard. by Packard, Vance, 1914- Series: Penguin social sciences \| Trinity House collection Edition: [New ed.]. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Penguin, 1991 Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 659.1 PAC. Place hold Place recall Add to cart (remove)
		Diversity in advertising : broadening the scope of research directions / edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt. by Williams, Jerome D, 1947- Lee, Wei-Na, 1957- Haugtvedt, Curtis P, 1958- Williams, Jerome D, 1947- [editor] Lee, Wei-Na, 1957- [editor] Haugtvedt, Curtis P, 1958- [editor] Series: Advertising and consumer psychology Material type: Text; Format: print available online ; Literary form: Not fiction Publisher: Mahwah, New Jersey : Lawrence Erlbaum 2004 Online access: Table of contents Table of contents Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 659.108 WIL, ... Place hold Place recall Add to cart (remove)
		How brands become icons : the principles of cultural branding / Douglas B. Holt. by Holt, Douglas B Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Boston, Mass. : London : Harvard Business School ; McGraw-Hill [distributor], 2004 Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.827 HOL, ... Place hold Place recall Add to cart (remove)
		Marketing communications / John Egan. by Egan, John, 1952- Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Thomson Learning, 2007 Availability: Items available for loan: TUS: Midlands, Main Library (4)Location, call number: Athlone General Lending 658.802 EGA, ... Not available: TUS: Midlands, Main Library: Checked out (1). Place hold Place recall Add to cart (remove)
		Marketing plans : how to prepare them, how to use them / Malcolm McDonald. by McDonald, Malcolm Edition: 6th ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Amsterdam ; London : Elsevier Butterworth-Heinemann, 2007 Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.802 MCD. Place hold Place recall Add to cart (remove)
		The library marketing toolkit / Ned Potter. by Potter, Ned Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Facet, 2012 Other title: Library marketing tool kit Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 021.7 POT. Place hold Place recall Add to cart (remove)
		The 22 immutable laws of branding / Al Ries and Laura Ries. by Ries, Al Ries, Laura Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: London : [Profile], [2004] Other title: Twenty-two immutable laws of branding Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.827 RIE, ... Place hold Place recall Add to cart (remove)
		Marketing communications : an integrated approach. PR Smith & Ze Zook. by Smith, P. R. (Paul Russell), 1957- Zook, Ze Edition: 5th ed. / P.R. Smith & Ze Zook. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Kogan Page, 2011 Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.802 SMI. Not available: TUS: Midlands, Main Library: Checked out (1). Place hold Place recall Add to cart (remove)
		No cover image available Relationship marketing in professional services [electronic resource] : a study of agency-client dynamics in the advertising sector / Aino Halinen. by Halinen, Aino, 1961- ProQuest (Firm) Series: Routledge advances in management and business studies Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: London ; New York : Routledge, 1997 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available The copywriting sourcebook [electronic resource] : how to write better copy, faster : for everything from ads to websites / Andy Maslen. by Maslen, Andy ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: London : Marshall Cavendish Business, 2010 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		How cool brands stay hot : branding to generation Y / Joeri van den Bergh, Mattias Behrer. by Bergh, Joeri van den, 1971- Behrer, Mattias Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Kogan Page, 2013 Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.827 BER. Place hold Place recall Add to cart (remove)
		Business communication : rethinking your professional practice for the post-digital age / Peter Hartley and Peter Chatterton. by Hartley, Peter, 1946- [author.] Chatterton, Peter [author.] Chatterton, Peter Edition: Second edition. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: New York : Routledge 2015 Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.45 HAR. Place hold Place recall Add to cart (remove)
		No cover image available Advertising and anthropology [electronic resource] : ethnographic practice and cultural perspectives / Timothy de Waal Malefyt and Robert J. Morais. by Malefyt, Timothy de Waal Morais, Robert J ProQuest (Firm) Edition: English ed. Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: London : Berg Publishers, 2012 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		The marketing revolution in politics : what recent U.S. presidential campaigns can teach us about effective marketing / Bruce I. Newman. [electronic resource] by Newman, Bruce I [author.] Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Toronto, [Ontario] ; Buffalo, [New York] ; London, [England] : University of Toronto Press, 2016Copyright date: 2016 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)

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