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Brand new China [electronic resource] : advertising, media, and commercial culture / Jing Wang. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Cambridge, Mass. : Harvard University Press, 2008
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Show sold separately [electronic resource] : promos, spoilers, and other media paratexts / Jonathan Gray. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: New York : New York University Press, 2010
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
The copywriting sourcebook [electronic resource] : how to write better copy, faster : for everything from ads to websites / Andy Maslen. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: London : Marshall Cavendish Business, 2010
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Breakthrough nonprofit branding [electronic resource] : seven principles for powering extraordinary results / Jocelyne Daw ... [et al.]. by Series: AFP/Wiley fund development series ; 188.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Hoboken, N.J. : Wiley, 2011
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
YouTube and video marketing [electronic resource] : an hour a day / Greg Jarboe. by Series: Serious skills
Edition: 2nd ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Indianapolis, IN : Wiley Pub., c2012
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Social media marketing / Trac L. Tuten, Michael R. Solomon. by
Edition: International edition.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, [Massachusetts] : Pearson Education International, [2013]
Availability: Items available for loan: TUS: Midlands, Main Library (5)Location, call number: Athlone General Lending 658.872 TUT, ...
Sonic branding : an introduction / Daniel M. Jackson ; edited by Paul Fulberg. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Basingstoke : Palgrave Macmillan, 2003
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 659.14 JAC.
Brand advocates [electronic resource] : turning enthusiastic customers into a powerful marketing force / Rob Fuggetta. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Hoboken, N.J. : Wiley, 2012
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Brainfluence [electronic resource] : 100 ways to persuade and convince customers with neuromarketing / Roger Dooley. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Hoboken, N.J. : Wiley, c2012
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Display advertising [electronic resource] : an hour a day / David Booth, Corey Koberg. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Indianapolis, IN : Chichester : Wiley ; John Wiley [distributor], 2012
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Mobilized marketing [electronic resource] : how to drive sales, engagement, and loyalty through mobile devices / Jeff Hasen. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Hoboken, N.J. : Wiley, 2012
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
How cool brands stay hot : branding to generation Y / Joeri van den Bergh, Mattias Behrer. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Kogan Page, 2013
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.827 BER.
The visible librarian [electronic resource] : asserting your value with marketing and advocacy / Judith A. Siess. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Chicago : American Library Association, 2003
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Restaurant marketing strategies : dramatically improve your restaurant profits while spending less money / Jose Luis Riesco. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: [United States] : Timeless Motivation Press, c2009
Other title:
  • Marketing strategies : dramatically improve your restaurant profits while spending less money.
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 647.95 RIE.
Taken by surprise : cutting-edge collaborations between designers, artists, and brands / [edited by Robert Klanten, Sven Ehmann, and Anna Sinofzik ; text and preface by Anna Sinofzik]. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Berlin : Gestalten, 2012
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 745.1 KLA.
The passion conversation [electronic resource] : understanding, sparking, and sustaining word of mouth marketing / Robbin Phillips ... [et al.]. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Hoboken, N.J. : John Wiley & Sons, Inc., 2013
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Freud on Madison Avenue [electronic resource] : motivation research and subliminal advertising in America / Lawrence R. Samuel. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Philadelphia : University of Pennsylvania Press, c2010
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
The challenges facing brand managers today [electronic resource] / guest editors, Francisco Guzmán and Oriol Iglesias. by Series: Journal of product & brand management : featuring pricing strategy & practice ; v. 21, no. 6
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: [Bradford] : Emerald Insight, 2012
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Storyscaping : stop creating ads, start creating worlds / Gaston Legorburu & Darren McColl ; John Starr, cover image and design ; Ariel Bellumio, illustrations ; Francis Ferrazza, infographics ; Antonio Caballero, photography. [electronic resource] by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hoboken, New Jersey : Wiley, 2014Copyright date: ©2014
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Innovating analytics : word of mouth index--use the next generation of net promoter to increase sales and drive results / Larry Freed. [electronic resource] by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2013]
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Z.E.R.O. : zero paid media as the new marketing model / Joseph Jaffe, Maarten Albarda. [electronic resource] by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hoboken, New Jersey : John Wiley and Sons, 2014Copyright date: ©2014
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Designing brand identity : an essential guide for the whole branding team / Alina Wheeler. by
Edition: Fourth edition.
Material type: Text Text; Format: print available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: Hoboken, New Jersey : Wiley, [2013]
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.827 WHE, ...
Advanced Google AdWords / Brad Geddes ; senior acquisitions editor, Willem Knibbe ; development editor, Kim Wimpsett ; production editor, Dassi Zeidel ; book designer, Franz Baumhackl. [electronic resource] by
Edition: Third edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Indianapolis, Indiana : Wiley, 2014Copyright date: ©2014
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Marketing food to children and adolescents [electronic resource] : a review of industry expenditures, activities, and self-regulation / Nicoletta A. Wilks, editor. by Series: Food and beverage consumption and health series
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: New York : Nova Science Publishers, c2009
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Quick win social media marketing : answers to your top 100 social media marketing questions / Annmarie Hanlon. by Series: Quick win presentations | Quick win series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cork, Ireland : Oak Tree Press, [2014]
Other title:
  • Social media marketing : answers to your top 100 social media marketing questions
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.872 HAN.
The art of the pitch : persuasion and presentation skills that win business / Peter Coughter. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York ; Basingstoke : Palgrave Macmillan, 2012
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.452 COU.
Social media marketing / Tracy Tuten, Michael Solomon. by
Edition: First edition.Pearson new international edition.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow, Essex : Pearson, [2014]
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.872 TUT. Not available: TUS: Midlands, Main Library: Checked out (1).
The handbook of international advertising research / edited by Hong Cheng. [electronic resource] by Series: Handbooks in communication and media
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Malden, Massachusetts : John Wiley & Sons, 2014Copyright date: ©2014
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
The daily you [electronic resource] : how the new advertising industry is defining your identity and your worth / Joseph Turow. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: New Haven : Yale University Press, c2011
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Business communication : rethinking your professional practice for the post-digital age / Peter Hartley and Peter Chatterton. by
Edition: Second edition.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York : Routledge 2015
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.45 HAR.
Global advertising [electronic resource] : insights from multiple markets / guest editors: Shintaro Okazaki and Barbara Mueller. by Series: International Marketing Review ; 24, no. 5
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Bradford, England : Emerald Group Publishing, c2007
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Journal of historical research in marketing. Volume 3, Number 1, Honoring Donald F. Dixon [electronic resource] / guest editors: Eric H. Shaw and Ian F. Wilkinson. by Series: Journal of historical research in marketing ; v. 3, no. 1
Material type: Text Text; Format: electronic available online remote festschrift ; Literary form: Not fiction
Publication details: [Bradford, UK] : Emerald, 2011
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Marketing tourism services [electronic resource] : responding to current challenges / guest editors, Rodoula H. Tsiotsou and Vanessa Ratten. by Series: Marketing intelligence & planning ; v. 28, no. 4
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: [Bradford, England] : Emerald, 2010
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Youthnation : building remarkable brands in a youth-driven culture / Matthew Britton ; foreword by Antonio Lucio. [electronic resource] by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hoboken, New Jersey : Wiley, 2015Copyright date: ©2015
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms / Craig Dempster and John Lee. [electronic resource] by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hoboken, New Jersey : Wiley, 2015Copyright date: ©2015
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Recruitment advertising as an instrument of employer branding : a linguistic perspective / by Jolanta Lacka-Badura. [electronic resource] by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Newcastle upon Tyne, England : Cambridge Scholars Publishing, 2015Copyright date: {copy}2015
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Breaking up America [electronic resource] : advertisers and the new media world / Joseph Turow. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Chicago : University of Chicago Press, 1997
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Marketing today's academic library [electronic resource] : a bold new approach to communicating with students / Brian Mathews. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Chicago : American Library Association, 2009
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
The holiday makers [electronic resource] : magazines, advertising, and mass tourism in postwar America / Richard K. Popp. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Baton Rouge : Louisiana State University Press, c2012
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Showmen, sell it hot! : movies as merchandise in golden era hollywood / John McElwee. [electronic resource] by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Pittsburgh, Pennsylvania : GoodKnight Books, 2013Copyright date: ©2013
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Sound branding / John Groves. [electronic resource] by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Cork, Ireland : NuBooks, 2012Copyright date: �2012
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Promotion and integrated marketing communications / Richard J. Semenik. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati, Ohio : South-Western Thomson Learning, c2002
Availability: Items available for loan: TUS: Midlands, Main Library (6)Location, call number: Athlone General Lending 659.1 SEM, ...
Customers inside, customers outside : designing and succeeding with enterprise customer-centricity concepts, practices, and applications / Michael W. Lowenstein. [electronic resource] by Series: 2013 digital library | Marketing strategy collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Developing successful marketing strategies / Gary W. Randazzo. [electronic resource] by Series: Marketing strategy collection | 2014 digital library
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Effective advertising strategies for your business / Cong Li. [electronic resource] by Series: 2014 digital library | Marketing strategy collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Social media branding for small business : the 5-sources model : a manifesto for your branding revolution / Robert Davis. [electronic resource] by Series: Digital and social media marketing and advertising collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
A beginner's guide to mobile marketing / Molly Garris and Karen Mishra. [electronic resource] by Series: Digital and social media marketing and advertising collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Social content marketing for entrepreneurs / Jim Barry. [electronic resource] by Series: Digital and social media marketing and advertising collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Sales promotion decision making : concepts, principles, and practice / Steve Ogden-Barnes and Stella Minahan. [electronic resource] by Series: Marketing strategy collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
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