Social media marketing / Tracy Tuten, Michael Solomon.
Material type: TextPublication details: Harlow, Essex : Pearson, [2014]Edition: First edition; Pearson new international editionDescription: ii, 247 pages : illustrations (colour) ; 28 cmISBN:- 9781292023533 (pbk.) :
- 9781292023533 (pbk.)
- 658.872 TUT
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.872 TUT (Browse shelf(Opens below)) | 1 | Checked out | 02/10/2020 | 222768 | |
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.872 TUT (Browse shelf(Opens below)) | 1 | Available | 219303 |
Section I: Foundations of Social Media Marketing Chapter1: The Horizontal Revolution Chapter 2: Strategic Planning with Social Media Chapter 3: Social Consumers Chapter 4: Digital communities Section II: The Four Zones of Social Media Chapter 5: Social Communities Chapter 6: Social Publishing Chapter 7: Social Entertainment Chapter 8: Social Commerce Section III: Measuring Users and Social Media Campaigns Chapter 9: Social Media for Consumer Insight Chapter 10: Social Media Metrics
Includes bibliographical references and index.
Covering the social media content that students - and their future employers - need to have, this social media marketing textbook focuses on showing students how social media fits into the marketer's toolbox.