gogo
Amazon cover image
Image from Amazon.com

The handbook of international advertising research / edited by Hong Cheng. [electronic resource]

Contributor(s): Material type: TextTextSeries: Handbooks in communication and mediaPublisher: Malden, Massachusetts : John Wiley & Sons, 2014Copyright date: ©2014Edition: First editionDescription: 1 online resource (657 pages) : illustrations, tablesISBN:
  • 9781118378496 (e-book)
Subject(s): Genre/Form: Additional physical formats: Print version:: Handbook of international advertising research.DDC classification:
  • 658.8 23
LOC classification:
  • HF1009.5 .H363 2014
Online resources:
Holdings
Item type Current library Call number Status Date due Barcode
Ebook TUS: Midlands, Main Library Athlone Online eBook (Browse shelf(Opens below)) Available

Includes bibliographical references and indexes.

Description based on online resource; title from PDF title page (ebrary, viewed February 4, 2014).

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

Powered by Koha