Your search returned 48 results.

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		From brand vision to brand evaluation : strategically building and sustaining brands / Leslie de Chernatony. by De Chernatony, L. (Leslie) Chartered Institute of Marketing Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Oxford : Butterworth-Heinemann, 2001 Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.827 DEC, ... Place hold Place recall Add to cart (remove)
		The brand gym : a programme of six workouts to boost brand and business performance / David Taylor. by Taylor, David Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Chichester : Wiley, 2002 Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.827 TAY. Place hold Place recall Add to cart (remove)
		Creating powerful brands in consumer, service and industrial markets / Leslie De Chernatony and Malcolm McDonald. by De Chernatony, L. (Leslie) McDonald, Malcolm Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Oxford : Elsevier Butterworth-Heinemann, 2003 Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.827 DEC, ... Place hold Place recall Add to cart (remove)
		Juicing the orange : how to turn creativity into a powerful business advantage / Pat Fallon and Fred Senn. by Fallon, Pat Senn, Fred Series: HBS Press Book ; 9270 Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Boston, Mass. : London : Harvard Business School ; McGraw-Hill [distributor], 2006 Availability: Items available for loan: TUS: Midlands, Main Library (3)Location, call number: Athlone General Lending 658.802 FAL, ... Place hold Place recall Add to cart (remove)
		Managing service operations : design and implementation / Bill Hollins and Sadie Shinkins. by Hollins, Bill Shinkins, Sadie Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Sage Publications, 2006 Online access: Publisher description Table of contents only Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658 HOL. Place hold Place recall Add to cart (remove)
		The 22 immutable laws of branding / Al Ries and Laura Ries. by Ries, Al Ries, Laura Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: London : [Profile], [2004] Other title: Twenty-two immutable laws of branding Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.827 RIE, ... Place hold Place recall Add to cart (remove)
		No cover image available Firms, markets, and economic change [electronic resource] : a dynamic theory of business institutions / Richard N. Langlois and Paul L. Robertson. by Langlois, Richard N Robertson, Paul L ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: London ; New York : Routledge, 1995 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Defending the brand [electronic resource] : aggressive strategies for protecting your brand in the online arena / Brian H. Murray. by Murray, Brian H, 1968- ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: New York : American Management Association, c2004 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Managing new product innovation [electronic resource] : proceedings of the Conference of the Design Research Society, Quantum leap : managing new product innovation, University of Central England, 8-10 September 1998 / [edited by] Bob Jerrard, Myfanwy Trueman, Roger Newport. by Design Research Society. Conference (1998 : University of Central England in Birmingham) Jerrard, Bob Trueman, Myfanwy Newport, Roger ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: London ; Philadelphia, Pa. : Taylor & Francis, c1999 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Performance measurement in the 21st century [electronic resource] : from performance measurement to performance management / Guest editor Dr. Yasar Jarrar. by Jarrar, Yasar ProQuest (Firm) Series: Business process management journal ; v. 10, no. 5. Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Bradford, England : Emerald Group Publishing, c2004 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Brand stretch [electronic resource] : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout / by David Taylor. by Taylor, David, 1964- ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Chichester, England ; Hoboken, NJ : J. Wiley, c2004 Other title: Brandstretch Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Branding unbound [electronic resource] : the future of advertising, sales, and the brand experience in the wireless age / Rick Mathieson. by Mathieson, Rick ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: New York : AMACOM, c2005 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available The persona lifecycle [electronic resource] : keeping people in mind throughout product design / John Pruitt, Tamara Adlin. by Pruitt, John Adlin, Tamara ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Amsterdam ; Boston : Elsevier : Morgan Kaufmann Publishers, an imprint of Elsevier, c2006 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Developing practical wireless applications [electronic resource] / Dean A. Gratton. by Gratton, Dean A ProQuest (Firm) Edition: 1st ed. Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Amsterdam ; Boston : Elsevier Digital Press, c2006 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available The pursuit of new product development [electronic resource] : the business development process / Marc A. Annacchino. by Annacchino, Marc A ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Amsterdam ; Boston : Butterworth-Heinemann, 2007 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available New product forecasting [electronic resource] : an applied approach / Kenneth B. Kahn ; foreword by Martin Joseph and Alec Finney. by Kahn, Kenneth B ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Armonk, N.Y. : M.E. Sharpe, Inc., c2006 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Sketching user experiences [electronic resource] : getting the design right and the right design / Bill Buxton. by Buxton, William ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Amsterdam ; Boston : Elsevier/Morgan Kaufmann, c2007 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Brand management for international hotels [electronic resource] / Maria Patricia. by Patricia, Maria ProQuest (Firm) Edition: 1st ed. Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Chandni Chowk, Delhi : Global Media, 2009 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Design reuse in product development modeling, analysis and optimization [electronic resource] / S K Ong, Q L Xu, Andrew Y C Nee. by Ong, S. K, 1969- Nee, A. Y. C. (Andrew Yeh Chris), 1948- Xu, Q. L ProQuest (Firm) Series: Series on manufacturing systems and technology ; v. 4. Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Singapore ; Hackensack, NJ : World Scientific Publishing, c2008 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available The brand gym [electronic resource] : a practical workout to gain and retain brand leadership / David Taylor and David Nichols. by Taylor, David, 1964- Nichols, David, 1967- ProQuest (Firm) Edition: 2nd ed. Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Chichester, U.K. : Wiley, 2010 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Brand anarchy [electronic resource] : managing corporate reputation / Steve Earl and Stephen Waddington. by Earl, Steve Waddington, Stephen ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: London : Bloomsbury Pub., 2012 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		New food product development : from concept to marketplace / Gordon W. Fuller. by Fuller, Gordon W Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Boca Raton, Fla. ; London : CRC, c2011 Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 664.00688 FUL, ... Place hold Place recall Add to cart (remove)
		How cool brands stay hot : branding to generation Y / Joeri van den Bergh, Mattias Behrer. by Bergh, Joeri van den, 1971- Behrer, Mattias Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Kogan Page, 2013 Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.827 BER. Place hold Place recall Add to cart (remove)
		No cover image available The soul of design [electronic resource] : harnessing the power of plot to create extraordinary products / Lee Devin and Robert D. Austin. by Devin, Lee, 1938- Austin, Robert D. (Robert Daniel), 1962- ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Stanford, California : Stanford Business Books, an imprint of Stanford University Press, 2012 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Producing fashion [electronic resource] : commerce, culture, and consumers / edited by Regina Lee Blaszczyk. by Blaszczyk, Regina Lee ProQuest (Firm) Series: Hagley perspectives on business and culture Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Philadelphia : University of Pennsylvania Press, c2008 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		Romancing the brand : how brands create strong, intimate relationships with customers / Tim Halloran ; cover design by Adrian Morgan. [electronic resource] by Halloran, Tim, 1969- Morgan, Adrian Material type: Text; Format: available online ; Literary form: Not fiction Publisher: San Francisco, California : Jossey-Bass, 2014Copyright date: ©2014 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		The co-creation paradigm / Venkat Ramaswamy and Kerimcan Ozcan. [electronic resource] by Ramaswamy, Venkatram [author.] Ozcan, Kerimcan, 1971- [author.] Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Stanford, California : Stanford University Press, 2014Copyright date: ©2014 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		Brand management and marketing of luxury goods / Lucie Scholz. [electronic resource] by Scholz, Lucie [author.] Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Hamburg, Germany : Anchor Academic Publishing, 2014Copyright date: ©2014 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Creating innovative products and services [electronic resource] : the forth innovation method / Gijs van Wulfen. by Wulfen, Gijs van ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Farnham, Surrey ; Burlington, VT : Gower Pub. Ltd, 2011 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone Online eBook, ... Place recall Add to cart (remove)
		No cover image available Brand identity factors [electronic resource] : developing a successful Islamic brand / Vedad Alihodzic. by Alihodzic, Vedad ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Hamburg : Anchor Academic Pub., 2013 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		Open innovation : new product development essentials from the PDMA / edited by Charles Noble, Serdar S. Durmusoglu, Abbie Griffin ; cover design, C. Wallace. [electronic resource] by Noble, Charles [editor.] Durmusoglu, Serdar [editor.] Griffin, Abbie [editor.] Wallace, C [cover designer.] Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Hoboken, New Jersey : Wiley, 2014Copyright date: ©2014 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Branding and sustainable competitive advantage [electronic resource] : building virtual presence / [edited by] Avinash Kapoor, Chinmaya Kulshretha. by Kapoor, Avinash Kulshrestha, Chinmaya, 1976- ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Hershey, Pa. : Business Science Reference, c2012 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Globalization drives strategic product switching / Marialuz Moreno Badia, Veerle Slootmaekers, and Ilke Van Beveren ; authorized for distribution by Bob Traa. [electronic resource] by Moreno Badia, Marialuz Slootmaekers, Veerle Beveren, I. van (Ilke) Authorized for distribution by Bob Traa Series: IMF working paper ; WP/08/246 Material type: Text; Format: available online ; Literary form: Not fiction Publisher: [Washington, District of Columbia] : International Monetary Fund, 2008Copyright date: ©2008 Online access: Connect to online resource. Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online 337. Place recall Add to cart (remove)
		No cover image available Globalization drives strategic product switching / Marialuz Moreno Badia, Veerle Slootmaekers, and Ilke Van Beveren ; authorized for distribution by Bob Traa. [electronic resource] by Moreno Badia, Marialuz Slootmaekers, Veerle Beveren, I. van (Ilke) Authorized for distribution by Bob Traa Series: IMF working paper ; WP/08/246 Material type: Text; Format: available online ; Literary form: Not fiction Publisher: [Washington, District of Columbia] : International Monetary Fund, 2008Copyright date: �2008 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Globalization drives strategic product switching / Marialuz Moreno Badia, Veerle Slootmaekers, and Ilke Van Beveren ; authorized for distribution by Bob Traa. [electronic resource] by Moreno Badia, Marialuz Slootmaekers, Veerle Beveren, I. van (Ilke) Authorized for distribution by Bob Traa Series: IMF working paper ; WP/08/246 Material type: Text; Format: available online ; Literary form: Not fiction Publisher: [Washington, District of Columbia] : International Monetary Fund, 2008Copyright date: ©2008 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online 337. Place recall Add to cart (remove)
		No cover image available Design for six sigma as strategic experimentation : planning, designing, and building world-class products and services / H. E. Cook. [electronic resource] by Cook, H. E. (Harry E.) [author.] Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Milwaukee, Wisconsin : ASQ Quality Press, 2005Copyright date: ©2005 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Compendium of brand management [electronic resource] / S.A. Chunawalla. by Chunawalla, S. A ProQuest (Firm) Edition: Rev. ed. Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Mumbai : Himalaya Pub. House, 2009 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available The PDMA handbook of new product development [electronic resource] / Kenneth B. Kahn, editor. by Kahn, Kenneth B Product Development & Management Association ProQuest (Firm) Edition: 3rd ed. Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Hoboken, N.J. : Wiley, c2013 Other title: Handbook of new product development Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Product release planning [electronic resource] : methods, tools, and applications / Günther Ruhe. by Ruhe, Günther ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Boca Raton : CRC Press, c2010 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available New food product development [electronic resource] : from concept to marketplace / Gordon W. Fuller. by Fuller, Gordon W ProQuest (Firm) Edition: 3rd ed. Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Boca Raton, FL : CRC Press, c2011 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Positioning the brand [electronic resource] : an inside-out approach / Rik Riezebos and Jaap van der Grinten. by Riezebos, H. J, 1960- Grinten, Jaap van der ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Abingdon, Oxon ; New York, NY : Routledge, 2012 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		A profile of the United States toy industry : serious fun / Christopher Byrne. [electronic resource] by Byrne, Christopher [author.] Series: 2013 digital library \| Industry profiles collection Edition: First edition. Material type: Text; Format: available online ; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2013 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		Earned value management handbook/ Association for Project Management by Association for Project Management Material type: Text; Format: print ; Literary form: Not fiction Publisher: Princes Risborough, Buckinghamshire : Association for Project Management, 2013 Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.404 APM. Place hold Place recall Add to cart (remove)
		No cover image available New service development [electronic resource] creating memorable experiences / editors, James A. Fitzsimmons & Mona J. Fitzsimmons. by Fitzsimmons, James A Fitzsimmons, Mona J ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Thousand Oaks, Calif. : Sage Publications, c2000 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		El ciclo de vida del producto / por Layal Makki ; en colaboracion con Anne-Christine Cadiat ; traducido por Marta Sanchez Hidalgo. [electronic resource] by Makki, Layal [author.] Cadiat, Anne-Christine [contributor.] Hidalgo, Marta Sanchez [translator.] Series: Economía y empresa Material type: Text; Format: available online ; Literary form: Not fiction Publisher: [Place of publication not identified] : 50Minutos.es, 2016Copyright date: ©2016 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		Innovative business management using TRIZ / Sunil Kumar V. Kaushik. [electronic resource] by Kaushik, Sunil Kumar V, 1983- [author.] Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Milwaukee, Wisconsin : ASQ Quality Press, [2017]Copyright date: ©2017 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		The activation imperative : how to build brands and business by inspiring action / William Rosen and Laurence Minsky. [electronic resource] by Rosen, William, 1963- [author.] Minsky, Laurence [author.] Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Lanham, Maryland : Rowman & Littlefield, 2017Copyright date: ©2017 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		The shopping revolution : how successful retailers win customers in an era of endless disruption / Barbara E. Kahn. [electronic resource] by Kahn, Barbara E [author.] Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Philadelphia, Pennsylvania : Wharton Digital Press, [2018]Copyright date: ©2018 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)

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Your search returned 48 results.