The loyalty effect : the hidden force behind growth, profits, and lasting value / Frederick F. Reichheld with Thomas Teal.
Material type: TextPublication details: Boston, Mass. : Harvard Business School Press, 1996.Description: xii, 322p. : ill. ; 25 cmISBN:- 9780875844480 (hbk.) :
- 0875844480
- 658.4 REI
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.4 REI (Browse shelf(Opens below)) | 1 | Available | 110506 |
Includes bibliographical references and index.
The next big paradigm for the 1990s will be the loyalty effect, that is the concept of keeping customers with you as a big company, or small, rather than looking to the short term. In this book Frederick Reichheld leads you through the evidence.