The loyalty effect : the hidden force behind growth, profits, and lasting value / Frederick F. Reichheld with Thomas Teal.

By:

Reichheld, Frederick F

Contributor(s):

Material type: Text

TextPublication details: Boston, Mass. : Harvard Business School Press, 1996.Description: xii, 322p. : ill. ; 25 cmISBN:

9780875844480 (hbk.) :
0875844480

Subject(s):

DDC classification:

658.4 REI

Summary: The next big paradigm for the 1990s will be the loyalty effect, that is the concept of keeping customers with you as a big company, or small, rather than looking to the short term. In this book Frederick Reichheld leads you through the evidence.

Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Long Loan	TUS: Midlands, Main Library Athlone General Lending	658.4 REI (Browse shelf(Opens below))	1	Available		110506

Includes bibliographical references and index.

The next big paradigm for the 1990s will be the loyalty effect, that is the concept of keeping customers with you as a big company, or small, rather than looking to the short term. In this book Frederick Reichheld leads you through the evidence.