The loyalty effect : the hidden force behind growth, profits, and lasting value /
Reichheld, Frederick F.
The loyalty effect : the hidden force behind growth, profits, and lasting value / Frederick F. Reichheld with Thomas Teal. - Boston, Mass. : Harvard Business School Press, 1996. - xii, 322p. : ill. ; 25 cm.
Includes bibliographical references and index.
The next big paradigm for the 1990s will be the loyalty effect, that is the concept of keeping customers with you as a big company, or small, rather than looking to the short term. In this book Frederick Reichheld leads you through the evidence.
9780875844480 (hbk.) : £21.95 0875844480
95039972
Labor productivity.
Consumer satisfaction.
Customer relations.
Job satisfaction.
Strategic planning.
Industrial productivity.
Loyalty.
Business and Management.
Microeconomics
Business strategy
Management & management techniques
Customer services
658.4 REI
The loyalty effect : the hidden force behind growth, profits, and lasting value / Frederick F. Reichheld with Thomas Teal. - Boston, Mass. : Harvard Business School Press, 1996. - xii, 322p. : ill. ; 25 cm.
Includes bibliographical references and index.
The next big paradigm for the 1990s will be the loyalty effect, that is the concept of keeping customers with you as a big company, or small, rather than looking to the short term. In this book Frederick Reichheld leads you through the evidence.
9780875844480 (hbk.) : £21.95 0875844480
95039972
Labor productivity.
Consumer satisfaction.
Customer relations.
Job satisfaction.
Strategic planning.
Industrial productivity.
Loyalty.
Business and Management.
Microeconomics
Business strategy
Management & management techniques
Customer services
658.4 REI