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Ethics and international marketing [electronic resource] : research background and challenges / guest editors Marilyn Carrigan, Svetla Marinova and Isabelle Szmigin. by Series: International marketing review ; v.22, no. 5
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Bradford, England : Emerald Group Publishing, c2005
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Data mining techniques [electronic resource] : for marketing, sales, and customer relationship management / Michael J.A. Berry, Gordon S. Linoff. by
Edition: 2nd ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Indianapolis, Ind. : Wiley Pub., c2004
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Issues and advances in international marketing research [electronic resource] / guest editors: Rudolf R. Sinkovics and Thomas Salzberger. by Series: International Marketing Review ; 23, no. 4
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Bradford, England : Emerald Group Publishing, c2006
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Emerging paradigms in the Indian marketplace [electronic resource] / guest editor: Paurav Shukla. by Series: Asia Pacific Journal of Marketing and Logistics ; 18, no. 4
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Bradford, England : Emerald Group Publishing, c2006
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Celebrating 20 years of publishing B2B research [electronic resource] / guest editors: Angela Hausman and Wesley J. Johnston. by Series: Journal of Business & Industrial Marketing ; 21, no. 7
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Bradford, England : Emerald Group Publishing, c2006
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Business to business services [electronic resource] : multiple markets and multi-disciplinary perspectives for the twenty-first century / guest editors: Katherine Tyler, Mark Patton, Marco Mongiello and Derek Meyer. by Series: Journal of Services Marketing ; 21, no. 5
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Bradford, England : Emerald Group Publishing, c2007
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Marketing and PR [electronic resource] : getting customers and keeping them-- without breaking the bank / Philip R. Holden and Nick Wilde. by Series: Business on a shoestring
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: London : A & C Black, 2007
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
The fast path to corporate growth [electronic resource] : leveraging knowledge and technologies to new market applications / Marc H. Meyer. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Oxford ; New York : Oxford University Press, 2007
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Inspired marketing [electronic resource] : the astonishing fun new way to create more profits for your business by following your heart / Joe Vitale, Craig Perrine. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Hoboken, N.J. : John Wiley & Sons, Inc., c2008
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
All you need is a good idea! [electronic resource] : how to create marketing messages that actually get results / Jay H. Heyman. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Hoboken, N.J. : Wiley, c2008
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Corporate cultures and global brands [electronic resource] / edited by Albrecht Rothacher. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Hackensack, New Jersey : World Scientific Pub., c2004
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Tactical transparency [electronic resource] : how leaders can leverage social media to maximize value and build their brand / Shel Holtz, John C. Havens ; foreword by Lynne D. Johnson. by
Edition: 1st ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: San Francisco, CA : Jossey-Bass, c2009
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
The manager's guide to competitive marketing strategies, third edition [electronic resource] / Norton Paley. by
Edition: 3rd ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: London : Thorogood, c2005
Other title:
  • Competitive marketing strategies
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Chaotics [electronic resource] : the business of managing and marketing in the age of turbulence / Philip Kotler and John A. Caslione. by
Edition: 1st ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: New York : American Management Association, c2009
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Join the conversation [electronic resource] : how to engage marketing-weary consumers with the power of community, dialogue, and partnership / Joseph Jaffe. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Hoboken, N.J. : John Wiley & Sons, c2007
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
How to market, advertise, and promote your business or service in your own backyard [electronic resource] / Tom Egelhoff. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Hoboken, N.J. : John Wiley & Sons, c2008
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Sales therapy? [electronic resource] : effective selling for the small business owner / Grant Leboff. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Hoboken, NJ : Capstone Pub., c2007
Other title:
  • Effective selling for the small business owner
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
A short course in international marketing blunders [electronic resource] : mistakes made by companies that should have known better / Michael White. by Series: Short course in international trade series
Edition: 3rd ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Petaluma, CA : World Trade Press, c2009
Other title:
  • International marketing blunders
  • Mistakes made by companies that should have known better
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
A short course in international marketing [electronic resource] : approaching and penetrating the global marketplace / Jeffrey Edmund Curry. by Series: Short course in international trade series
Edition: 3rd ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Petaluma, CA : World Trade Press, c2009
Other title:
  • Approaching and penetrating the global marketplace
  • International marketing
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Corporate power in global agrifood governance [electronic resource] / edited by Jennifer Clapp and Doris Fuchs. by Series: Food, health, and the environment
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Cambridge, MA : MIT Press, c2009
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Perspectives on marketing [electronic resource] / Jason I. Miletsky, Michael Hand. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Boston, Mass. ; London : Course Technology, c2009
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
New challenges to international marketing [electronic resource] / edited by Rudolf R. Sinkovics, Pervez N. Ghauri. by Series: Advances in international marketing ; v. 20.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Bingley : Emerald Jai, 2009
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
The linked photographers' guide to online marketing and social media [electronic resource] / Lindsay Adler and Rosh Sillars. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Boston, Mass. : Course Technology, 2011
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Positioning for professionals [electronic resource] : how professional knowledge firms can differentiate their way to success / Tim Williams. by Series: Wiley advisor
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Hoboken, N.J. : Wiley, c2010
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Global marketing management [electronic resource] : (under value-based integrated customerised approach) / S.A. Sherlekar, Virendra Sharad Sherlekar. by
Edition: Rev. ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Mumbai [India] : Himalaya Pub. House, 2010
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Auditing social media [electronic resource] : a governance and risk guide / Peter R. Scott, J. Mike Jacka. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Hoboken, N.J. : Wiley, c2011
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Brand aid [electronic resource] : shopping well to save the world / Lisa Ann Richey and Stefano Ponte. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Minneapolis [Minn.] : University of Minnesota Press, c2011
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Visual marketing [electronic resource] : 99 proven ways for small businesses to market with images and design / David Langton and Anita Campbell. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Hoboken, N.J. : Wiley, 2011
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
The strategic Drucker [electronic resource] : growth strategies and marketing insights from the works of Peter Drucker / Robert W. Swaim. by
Material type: Text Text; Format: electronic available online remote; Nature of contents: biography; Literary form: Not fiction
Publication details: San Francisco : Jossey-Bass, 2010
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Organizations don't tweet, people do [electronic resource] : a manager's guide to the social web / Euan Semple. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Hoboken. NJ : John Wiley & Sons, Inc., 2012
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Social media marketing / Trac L. Tuten, Michael R. Solomon. by
Edition: International edition.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, [Massachusetts] : Pearson Education International, [2013]
Availability: Items available for loan: TUS: Midlands, Main Library (5)Location, call number: Athlone General Lending 658.872 TUT, ...
Sonic branding : an introduction / Daniel M. Jackson ; edited by Paul Fulberg. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Basingstoke : Palgrave Macmillan, 2003
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 659.14 JAC.
Strategic cost reduction : cutting costs without killing your business / Tim McCormick and Dermot Duff. by
Edition: Second edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Dublin : Chartered Accountants Ireland, [2012]
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 657.42 MCC.
The brand gap / Marty Neumeier. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Indianapolis, Ind. : London : New Riders/Hayden ; Pearson Education [distributor], 2005
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.827 NEU.
International marketing / Michael R. Czinkota, Ilkka A. Ronkainen. by
Edition: 10th ed., International ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: [Mason, Ohio?] : South-Western Cengage Learning, c2013
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.84 CZI.
Engagement marketing [electronic resource] : how small business wins in a socially connected world / Gail F. Goodman. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Hoboken, N.J. : Wiley, c2012
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Good works [electronic resource] : marketing and corporate initiatives that build a better world- and the bottom line / Philip Kotler, David Hessekiel, & Nancy R. Lee. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Hoboken, N.J. : Wiley, 2012
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
The Arab world unbound [electronic resource] : tapping into the power of 350 million consumers / Vijay Mahajan ; with Dan Zehr. by
Edition: 1st ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: San Francisco : Jossey-Bass, c2012
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Million dollar consulting proposals [electronic resource] : how to write a proposal that is accepted every time / Alan Weiss. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Hoboken, N.J. : Wiley, 2011
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
The story of purpose [electronic resource] : the path to creating a brighter brand, a greater company, and a lasting legacy / Joey Reiman. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Hoboken, N.J. : Wiley, c2013
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
How cool brands stay hot : branding to generation Y / Joeri van den Bergh, Mattias Behrer. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Kogan Page, 2013
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.827 BER.
Social marketing : why should the Devil have all the best tunes? / Gerard Hastings. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Amsterdam ; London : Butterworth-Heinemann, 2007
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8 HAS.
Converge [electronic resource] : transforming business at the intersection of marketing and technology / Bob Lord, Ray Velez. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Hoboken, N.J. : John Wiley & Sons, Inc., 2013
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
The seven success factors of social business strategy [electronic resource] / Charlene Li, Brian Solis. by Series: Jossey-Bass short format series
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: San Francisco : Jossey-Bass, 2013
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Communicating the new [electronic resource] : how to make the complex, unfamiliar or still-fuzzy understandable to others / Kim Erwin. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Hoboken, NJ : John Wiley & Sons, Inc., c2014
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
The passion conversation [electronic resource] : understanding, sparking, and sustaining word of mouth marketing / Robbin Phillips ... [et al.]. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Hoboken, N.J. : John Wiley & Sons, Inc., 2013
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Advances in international marketing [electronic resource] . Volume 23, Interdisciplinary approaches to product design, innovation, & branding in international marketing / edited by K. Scott Swan, Shaoming Zou. by Series: Advances in international marketing ; v. 23
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Bingley : Emerald, 2012
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Marketing research with SAS enterprise guide [electronic resource] / Kristof Coussement, Nathalie Demoulin and Karine Charry. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Farnham, Surrey, England ; Burlington, Vt. : Gower, c2011
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
The small business online marketing handbook : converting online conversations to offline sales / Annie Tsai. [electronic resource] by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hoboken, New Jersey : Wiley, [2013]Copyright date: ©2013
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Designing brand identity : an essential guide for the whole branding team / Alina Wheeler. by
Edition: Fourth edition.
Material type: Text Text; Format: print available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: Hoboken, New Jersey : Wiley, [2013]
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.827 WHE, ...
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