A short course in international marketing blunders [electronic resource] : mistakes made by companies that should have known better / Michael White.
Material type:
TextSeries: Short course in international trade seriesPublication details: Petaluma, CA : World Trade Press, c2009.Edition: 3rd edDescription: ix, 177 pOther title: - International marketing blunders
- Mistakes made by companies that should have known better
- HF1416 .W48 2009
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Ebook | TUS: Midlands, Main Library Athlone Online | eBook (Browse shelf(Opens below)) | Available |
Includes bibliographical references (p. 181-182).
Includes web resources.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.