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		Representing consumers : voices, views and visions / edited by Barbara B. Stern. by Stern, Barbara B Series: Routledge interpretive market research series \| Routledge interpretive market research series Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Routledge, 1998 Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 381.3 STE. Place hold Place recall Add to cart (remove)
		Introduction to marketing communications / Moriarty, Burnett. by Moriarty Burnett Minor, Michael, 1950- Edition: 5th ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Englewood Cliffs, N.J. ; Hemel Hempstead : Prentice Hall, 1997 Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8342 MOW. Place hold Place recall Add to cart (remove)
		Behavioural studies for marketing and business. by Spooncer, Frank Material type: Text Publication details: Hutchinson Education, 1989 Availability: Items available for loan: TUS: Midlands, Main Library (3)Location, call number: Athlone General Lending 658.80019 SPO, ... Place hold Place recall Add to cart (remove)
		Behavioural aspects of marketing / Keith C. Williams. by Williams, Keith C Institute of Marketing CAM Foundation Series: The marketing series Material type: Text; Format: print Publication details: Oxford: Butterworth-Heinemann, 1981 Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.8342 WIL, ... Place hold Place recall Add to cart (remove)
		Consumer psychology in behavioural perspective. Gordon R. Foxall. by Foxall, Gordon R Series: Consumer research and policy series \| Consumer research and policy series Material type: Text Publication details: Routledge, 1990 Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8342 FOX. Place hold Place recall Add to cart (remove)
		The one to one future : building business relationships one customer at a time / Don Peppers and Martha Rogers. by Peppers, Don Rogers, Martha Material type: Text Publication details: London : Piatkus, c1993 Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.812. Place hold Place recall Add to cart (remove)
		Diversity in advertising : broadening the scope of research directions / edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt. by Williams, Jerome D, 1947- Lee, Wei-Na, 1957- Haugtvedt, Curtis P, 1958- Williams, Jerome D, 1947- [editor] Lee, Wei-Na, 1957- [editor] Haugtvedt, Curtis P, 1958- [editor] Series: Advertising and consumer psychology Material type: Text; Format: print available online ; Literary form: Not fiction Publisher: Mahwah, New Jersey : Lawrence Erlbaum 2004 Online access: Table of contents Table of contents Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 659.108 WIL, ... Place hold Place recall Add to cart (remove)
		Doing research projects in marketing, management and consumer research / Chris Hackley. by Hackley, Christopher E Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Routledge, 2003 Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.0072 HAC. Place hold Place recall Add to cart (remove)
		No cover image available Doing research projects in marketing, management and consumer research [electronic resource] by Chris Hackley. by Hackley, Christopher E Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: New York, NY : Routledge, 2003 Online access: Test Test Test Availability: Items available for loan: TUS: Midlands, Main Library (1). Place recall Add to cart (remove)
		No cover image available The emerging high-tech consumer [electronic resource] : a market profile and marketing strategy implications / edited by Allan C. Reddy. by Reddy, Allan C ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Westport, Conn. : Quorum Books, 1997 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available How to market to women online [electronic resource] : case studies, tips and tactics. by MarketingSherpa, Inc ProQuest (Firm) Series: Practical know-how & case studies Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Portsmouth, R.I. : MarketingSherpa, Inc., 2003 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Issues of representation and qualitative marketing research [electronic resource] / Guest editors Pauline Maclaran, Miriam Catterall and Lorna Stevens. by Maclaran, Pauline Catterall, Miriam Stevens, Lorna ProQuest (Firm) Series: Qualitative Marketing Research. No.3 ; ; v. 6. Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Bradford, England : Emerald Group Publishing, c2003 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available New paths to thick descriptions [electronic resource] : innovativeness in data collection and interpretation / guest editors: Richard Elliott and Avi Shankar. by Elliott, Richard Shankar, Avi ProQuest (Firm) Series: Qualitative market research an international journal ; v. 8, no. 2 Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Bradford, England : Emerald Group Publishing, c2005 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Conquering consumerspace [electronic resource] : marketing strategies for a branded world / Michael R. Solomon. by Solomon, Michael R ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: New York : AMACOM, c2003 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Food marketing to children and youth [electronic resource] : threat or opportunity? / Committee on Food Marketing and the Diets of Children and Youth, Food and Nutrition Board, Board on Children, Youth, and Families ; J. Michael McGinnis, Jennifer Appleton Gootman, Vivica I. Kraak, editors. by Institute of Medicine (U.S.). Committee on Food Marketing and the Diets of Children and Youth McGinnis, J. Michael Gootman, Jennifer Appleton Kraak, Vivica I ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Washington, DC : National Academies Press, c2006 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Lists: Nutrition. Place recall Add to cart (remove)
		No cover image available Consumer empowerment [electronic resource] / guest editor: Len Tiu Wright. by Wright, Len Tiu ProQuest (Firm) Series: European Journal of Marketing ; 40, no. 9/10 Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Bradford, England : Emerald Group Publishing, c2006 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Pink tourism [electronic resource] : holidays of gay men and lesbians / Howard L. Hughes. by Hughes, Howard L ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Wallingford : CABI, 2006 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Boom [electronic resource] : marketing to the ultimate power consumer--the baby boomer woman / Mary Brown and Carol Orsborn ; foreword by Paco Underhill. by Brown, Mary, 1959- Orsborn, Carol ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: New York : American Management Association, c2006 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Preference pollution [electronic resource] : how markets create the desires we dislike / David George. by George, David (David L.) ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Ann Arbor : University of Michigan Press, 2004 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Ethical marketing and the new consumer [electronic resource] / Chris Arnold. by Arnold, Chris ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Chichester, U.K. : Wiley, 2009 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Inside her pretty little head [electronic resource] : a new theory of female motivation and what it means for marketing / Jane Cunningham and Philippa Roberts. by Cunningham, Jane, 1969- Roberts, Philippa, 1966- ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: London : Cyan, 2006 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Managing customer relationships [electronic resource] : a strategic framework / Don Peppers, Martha Rogers. by Peppers, Don Rogers, Martha, 1952- Edition: 2nd ed. Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Hoboken, N.J. : Wiley, c2011 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Food chains [electronic resource] : from farmyard to shopping cart / edited by Warren Belasco and Roger Horowitz. by Belasco, Warren James Horowitz, Roger ProQuest (Firm) Series: Hagley perspectives on business and culture Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Philadelphia : University of Pennsylvania Press, c2009 Other title: From farmyard to shopping cart Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Brainfluence [electronic resource] : 100 ways to persuade and convince customers with neuromarketing / Roger Dooley. by Dooley, Roger, 1952- ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Hoboken, N.J. : Wiley, c2012 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		How cool brands stay hot : branding to generation Y / Joeri van den Bergh, Mattias Behrer. by Bergh, Joeri van den, 1971- Behrer, Mattias Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Kogan Page, 2013 Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.827 BER. Place hold Place recall Add to cart (remove)
		No cover image available Producing fashion [electronic resource] : commerce, culture, and consumers / edited by Regina Lee Blaszczyk. by Blaszczyk, Regina Lee ProQuest (Firm) Series: Hagley perspectives on business and culture Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Philadelphia : University of Pennsylvania Press, c2008 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available The she spot [electronic resource] : why women are the market for changing the world--and how to reach them / Lisa Witter and Lisa Chen ; foreword by Gary Hirshberg. by Witter, Lisa Chen, Lisa, 1973- ProQuest (Firm) Edition: 1st ed. Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: San Francisco : Berrett-Koehler Publishers, c2008 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Marketing to millennials [electronic resource] : reach the largest and most influential generation of consumers ever / Jeff Fromm and Christie Garton. by Fromm, Jeff Garton, Christie ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: New York : AMACOM, 2013 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Marketing challenges in serving millennials [electronic resource] / guest editor, Dennis Pitta. by Pitta, Dennis ProQuest (Firm) Series: Journal of consumer marketing ; v. 29, no. 2, 2012 Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: [Bradford, U.K.] : Emerald, 2012 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Branded male [electronic resource] : marketing to men / Mark Tungate. by Tungate, Mark, 1967- ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: London ; Philadelphia : Kogan Page, 2008 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Journal of product & brand management [electronic resource] : Volume 19, Number 6, Branding and society : the social, cultural and financial impacts of brands in the twenty-first century / guest editors, Temi Abimbola and Ming Lim. by Abimbola, Temi Lim, Ming ProQuest (Firm) Series: Journal of product & brand management ; v. 19, no. 6. Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: [Bingley, UK] : Emerald, 2010 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Projective techniques [electronic resource] / guest editors, Clive R. Boddy and Robin Croft. by Boddy, Clive R Croft, Robin ProQuest (Firm) Series: Qualitative Market Research ; v. 13, no. 4 Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: [Bradford, England] : Emerald, 2010 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Research in consumer behavior. Volume 12 [electronic resource] / edited by Russell W. Belk. by Belk, Russell W ProQuest (Firm) Series: Research in consumer behavior ; v. 12. Edition: 1st ed. Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Bingley [England] : Emerald Group, c2010 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		China's super consumers : what 1 billion customers want and how to sell it to them / Savio Chan, Michael Zakkour. [electronic resource] by Chan, Savio [author.] Zakkour, Michael [author.] Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Hoboken, New Jersey : Wiley, 2014Copyright date: ©2014 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		Cross-cultural and cross-national consumer research : psychology, behavior, and beyond / guest editors, Dr. Nina Michaelidou [and three others]. [electronic resource] by Michaelidou, Nina [editor.] Series: International Marketing Review ; Volume 32, Number 3/4 Material type: Text; Format: available online ; Literary form: Not fiction Publisher: [Bradford, England] : Emerald, 2015Copyright date: ©2015 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		Youthnation : building remarkable brands in a youth-driven culture / Matthew Britton ; foreword by Antonio Lucio. [electronic resource] by Britton, Matthew [author.] Lucio, Antonio [author of introduction, etc.] Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Hoboken, New Jersey : Wiley, 2015Copyright date: ©2015 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		Behavioral marketing : delivering personalized experiences at scale / Dave Walters. [electronic resource] by Walters, Dave, 1968- [author.] Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Hoboken, New Jersey : Wiley, 2015Copyright date: ©2015 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		Storytelling-case archetype decoding and assignment manual (SCADAM) / by Arch G. Woodside, Suresh C. Sood. [electronic resource] by Woodside, Arch G [author.] Sood, Suresh C [author.] Series: Advances in culture, tourism and hospitality research ; Volume 11. Edition: First edition. Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Bingley, [England] : Emerald, 2016Copyright date: ©2016 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		Challenges and opportunities for change in food marketing to children and youth : workshop summary / Heather Breiner, Lynn Parker, and Steve Olson, Rapporteurs ; Standing Committee on Childhood Obesity Prevention, Food and Nutrition Board, Institute of Medicine of the National Academies. [electronic resource] by Breiner, Heather [editor.] Parker, Lynn [editor.] Olsen, Steven [editor.] Institute of Medicine (U.S.). Standing Committee on Childhood Obesity Prevention [issuing body.] Institute of Medicine (U.S.). Food and Nutrition Board [issuing body.] National Academies Press (U.S.) [issuing body.] Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Washington, District of Columbia : National Academies Press, [2013]Copyright date: ©2013 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Lists: Nutrition. Place recall Add to cart (remove)
		Consumer cosmopolitanism in the age of globalization [electronic resource] / editor, Melvin Prince. by Prince, Melvin Series: 2012 digital library \| Consumer behavior collection Edition: 1st ed. Material type: Text; Format: available online ; Literary form: Not fiction ; Audience: Specialized; Publication details: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2012 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		Consumption in Malaysia : meeting of new changes / editors, Malliga Marimuthu, Siti Hasnah Hassan. [electronic resource] by Malliga Marimuthu [editor.] Siti Hasnah Hassan [editor.] Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Pulau Pinang : Penerbit Universiti Sains Malaysia, [2016]Copyright date: ©2016 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Choice-based conjoint analysis [electronic resource] : models and designs / Damaraju Raghavarao, James B. Wiley, Pallavi Chitturi. by Raghavarao, Damaraju Wiley, James B Chitturi, Pallavi ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Boca Raton, Fla. : CRC Press, c2011 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available The marketisation of higher education [electronic resource] : the student as consumer / edited by Mike Molesworth, Elizabeth Nixon and Richard Scullion. by Molesworth, Mike Nixon, Elizabeth, 1982- Scullion, Richard ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Abingdon, Oxon ; New York, NY : Routledge, 2010 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		A profile of the United States toy industry : serious fun / Christopher Byrne. [electronic resource] by Byrne, Christopher [author.] Series: 2013 digital library \| Industry profiles collection Edition: First edition. Material type: Text; Format: available online ; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2013 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		Strategien der Kinderwerbung / Gülcin Naz Bayraktar. [electronic resource] by Bayraktar, Gülcin Naz [author.] Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Hamburg, [Germany] : disserta Verlag, 2015Copyright date: ©2015 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		The rise of the Hispanic market in the United States : challenges, dilemmas, and opportunities for corporate management / Louis E. V. Nevaer. [electronic resource] by Nevaer, Louis E. V [author.] Material type: Text; Format: available online ; Literary form: Not fiction Publisher: London, England ; New York, New York : Routledge, 2015Copyright date: ©2004 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Doing research projects in marketing, management and consumer research [electronic resource] Chris Hackley. by Hackley, Christopher E ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: London ; New York : Routledge, 2003 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone Online eBook, ... Place recall Add to cart (remove)
		Managing customer experience and relationships : a strategic framework / Don Peppers, Martha Rogers. [electronic resource] by Peppers, Don [author.] Rogers, Martha, 1952- [author.] Edition: Third edition. Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Hoboken, New Jersey : Wiley, 2017Copyright date: 2017 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Favored flowers [electronic resource] culture and economy in a global system / Catherine Ziegler. by Ziegler, Catherine ProQuest (Firm) Series: e-Duke books scholarly collection Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Durham : Duke University Press, 2007 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)

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Your search returned 49 results.